Marketing Performance Analyst

Position Summary

The client is seeking a skilled and detail-oriented Temporary Marketing Performance Analyst to support their Marketing and Communications team for a 6-month engagement. This role will provide continuity across website analytics, search engine optimization (SEO), campaign tracking, and location management across their 2 core websites.

Quarterly Reporting

• Produce quarterly performance reports that translate data into clear narratives for internal stakeholders
• Collaborate with counterparts across marketing and communications channels to represent the full scope of impact
• Compile quantitative data and project summaries that demonstrate the impact of Marketing and Communications initiatives
• Build and publish the quarterly reporting webpage, supporting email, and Tableau dashboards
• Manage the approvals process to ensure timely and accurate distribution

Website Analytics

• Maintain performance across both sites on a regular basis, proactively surfacing issues, wins, and optimization opportunities
• Configure custom event tracking and UTM parameters to ensure clean, reliable data collection
• Create and maintain dashboards for clinical teams and lead ad-hoc analysis meetings with stakeholders

Conversion Rate Optimization

• Design, create, and reconcile Tableau dashboards for data visualization of patient journey
• Ensure accurate, reliable data flows from available databases to support downstream reporting and analysis
• Use data visualization in Tableau to proactively communicate marketing campaign successes, areas for improvement, and create patient journey mapping
• Work internally and across teams to ensure data is useful and informing daily work

Campaign Tracking

• Ensure every campaign launches with clean, consistent tracking in place and UTM codes aligned across all channels and teams
• Serve as a cross-departmental resource for tracking standards, helping teams set up campaigns for accurate measurement

SEO

• Strengthen organic search performance through keyword research, rank monitoring, and schema improvements
• Maintain the integrity and accuracy of web content positioning for discoverability
• Contribute to LLM and AI search readiness by feeding our enterprise AI platform with relevant terms and capturing learnings over time
• Support platform management across SEO tools

Local SEO

• Maintain the integrity and accuracy of location data across all listings, resolving duplicates, broken links, and outdated information
• Drive location optimization initiatives including naming convention consistency and license management

About the Client

The System is an integrated academic healthcare system that models a new kind of excellence in healthcare where clinical and operational innovation meets health equity and access. The client is dedicated to advancing scientific discovery and access to care, partnering with communities, and developing scalable approaches to restore and maintain health. The client provides comprehensive care across a system of medical centers, a network of community health centers, a Medicaid managed health plan, physician groups, an accountable care organization, a pharmacy solutions company, and a partnership with a healthcare sustainability and real estate optimization firm.

Education

• Bachelor's degree (required)

Experience

• 5+ years of experience in web analytics, campaign reporting, and SEO
• 1-2 years of experience with AEO and GEO or demonstrated knowledge of optimizing content for AI-driven search experiences such as Google AI Overviews, ChatGPT, or Claude

Knowledge, Skills & Abilities (KSA)

• Proficiency in web analytics platforms, including Piwik, Google Analytics, and Google Search Console
• Experience with SEO tools such as SEMrush
• Familiarity with Yext or similar location/reputation management platforms
• Experience with data visualization tools (Tableau, Looker, or Power BI) a plus
• Strong analytical skills with the ability to translate data into clear, actionable insights
• Solid understanding of UTM parameters, campaign tracking, and digital reporting workflows
• Excellent organizational and communication skills
• Ability to work independently, manage multiple priorities, and meet deadlines
• Proactive and self-motivated, with strong attention to detail
• Experience in healthcare or a similarly regulated industry is a plus