Marketing Performance Analyst

Comcast · Walnut Creek, CA · 3 wk ago

On-siteAdvertising$89k–$119k/yrFull-time

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content.

About the role

This role supports data-driven decision-making across all marketing and measurement initiatives to scale and operationalize how we measure advertiser impact. You will support marketing analytics frameworks, optimize campaign performance, and drive actionable insights to enhance ROI and inform product and revenue strategy.

Responsibilities

Provide support on comprehensive marketing analytics strategy to measure and optimize the effectiveness of digital and offline marketing campaigns.
Report on dashboards to track marketing performance across channels, including paid media, email, web, social, and offline campaigns.
Partner with Marketing, Sales, Product, and Finance teams to align on reporting methodologies, data-driven strategies, and roadmap initiatives.
Evaluate marketing attribution models and recommend adjustments to maximize budget efficiency and revenue impact.
Maintain automated reporting systems to streamline performance insights.
Troubleshoot A/B testing and experimentation frameworks to optimize marketing strategies.
Trial and evaluate first-party measurement solutions in early-stage pilots.
Ensure data integrity across marketing platforms. Collaborate with IT and data governance teams to maintain best practices in data management.
Prepare data on insights, trends, and recommendations for senior leadership to influence marketing investment decisions, optimization, and product improvements.
Collaborate with CRM and MarTech teams to optimize data flows and campaign execution.
Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.

Requirements

Bachelor's Degree (or equivalent combination of coursework and experience, or extensive related professional experience).
5-7 years of relevant work experience.

Skills

Data-Driven Decision Making
Marketing Performance
Return on Investment (ROI)
Marketing Analytics
Analytics

Pay

This role can be performed in California with a good faith estimated pay range of $89,108.88 - $118,811.84 USD upon hire. Base pay is one part of the Total Rewards package, which may also include commissions, bonuses, and best-in-class benefits.

Benefits

Comcast provides best-in-class benefits to eligible employees, including:

Comprehensive options to support physical, financial, and emotional well-being.
Expert guidance and personalized tools to help you care for yourself and your family.
Additional compensation opportunities such as commissions (for sales positions) or bonuses (for most non-sales positions).