Marketing Performance Analyst

Key Responsibilities

• Develop and deliver quarterly performance reports that translate data into clear narratives for internal stakeholders.
• Collaborate with marketing and communications teams to represent the full scope of impact across campaigns and initiatives.
• Compile quantitative data and project summaries demonstrating the effectiveness of marketing efforts.
• Build and publish quarterly reporting webpages, supporting email campaigns, and Tableau dashboards.
• Manage the approvals process to ensure timely and accurate distribution of reports and insights.
• Monitor website and campaign performance regularly, proactively identifying issues, wins, and opportunities for optimization.
• Configure custom event tracking and UTM parameters to ensure reliable, clean data collection.
• Train team members on analytics tools and best practices for UTM creation to enhance team capacity.
• Deliver regular data pulls and ad hoc analyses to inform content and campaign strategies.
• Create and reconcile Tableau dashboards for data visualization of patient journeys and marketing performance.
• Ensure accurate data flows from databases to support downstream reporting and analysis.
• Use data visualization to communicate campaign successes, areas for improvement, and patient journey insights.
• Collaborate across teams to ensure tracking standards are maintained and campaigns are set up for accurate measurement.
• Drive location optimization initiatives, including naming conventions and license management.
• Enhance organic search performance through keyword research, rank monitoring, and schema improvements.
• Support location data integrity by resolving duplicates, broken links, and outdated information.

Required Qualifications

• Bachelor’s degree.
• 5+ years of experience in web analytics, campaign reporting, and SEO.
• 1–2 years of experience with AEO and GEO or demonstrated knowledge of optimizing content for AI-driven search experiences such as Google AI Overviews, ChatGPT, or Claude.
• Proficiency in web analytics platforms, including Google Analytics, Google Search Console, and Piwik.
• Experience with SEO tools such as SEMrush.
• Familiarity with location/reputation management platforms like Yext or similar.
• Experience with data visualization tools such as Tableau, Looker, or Power BI.
• Strong analytical skills with the ability to translate data into actionable insights.
• Solid understanding of UTM parameters, campaign tracking, and digital reporting workflows.
• Excellent organizational and communication skills.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Proactive, detail-oriented, and self-motivated.

Preferred Qualifications

• Agency experience and healthcare or similarly regulated industry experience.

About the role

The ideal candidate is a self-directed digital analytics professional capable of managing ongoing workflows independently and collaborating effectively with internal teams.