Marketing Operations Specialist (Analytics, Systems, Attribution)

About the role

We’re looking for a detail-oriented Marketing Ops volunteer to build and optimize Wewise’s marketing infrastructure. You’ll help track the customer journey, manage pipelines, build dashboards, and ensure our marketing efforts convert mentors, mentees, donors, and volunteers effectively.

Responsibilities

• Systems & Infrastructure
  • Map and optimize the customer journey from awareness → conversion
  • Build dashboards for Marketing KPIs
  • Manage UTMs, tracking links, and referral source attribution
• Pipeline & Reporting
  • Track leads, referrals, and conversions across all marketing channels
  • Produce weekly and/or monthly performance reports
  • Identify bottlenecks and recommend improvements
• Cross-Team Collaboration
  • Provide analytics to Content to guide platform prioritization
  • Support WordPress Manager with SEO and performance insights
  • Partner with Email & Database Manager on segmentation and deliverability
• Accountability & Communication Expectations
  • Deliver reports on schedule
  • Communicate insights clearly and proactively
  • Maintain documentation of systems and dashboards

Requirements

• Interest in analytics, systems, and structured workflows
• Experience with spreadsheets, dashboards, or CRM tools
• Strong accountability and communication

Skills

• Bonus Skills
  • HubSpot, Airtable, Notion, or similar tools
  • Experience with UTMs and attribution modeling
  • Basic SQL or data visualization tools

Benefits

• Hands-on experience in marketing operations
• Mentorship from experienced ops professionals
• A portfolio of dashboards, reports, and systems you built