Marketing Operations Specialist

What You’ll Do

• Manage the planning, execution, development and optimization of marketing campaigns assets including email templates, forms, landing pages, contact lists, campaign workflows, and automation rules.
• Cook with internal teams to ensure timely and accurate delivery of campaign assets.
• Ensure that campaigns are launched on time and monitor their performance to make real-time adjustments as needed.
• Partner with Marketing and division stakeholders to execute on web projects for each division using content management systems like Drupal or WordPress.
• Manage website content to develop fresh, engaging, action-oriented content for the web.
• Collaborate with the marketing team to develop and refine marketing strategies aligned with business objectives.
• Provide insights and recommendations based on data analysis and industry trends.
• Analyze the efficacy of and provides recommendations for optimizing digital marketing campaigns.
• Avoid knowledge-sharing and quality assurance throughout the project life cycle; identifying risks, devising mitigation plans or recommending alternative options.
• Conduct A/B testing and experimentation to optimize campaign elements and strategies.
• Collect, organize, and analyze marketing data to track key performance metrics, evaluate campaign effectiveness, and identify trends.
• Generate reports and dashboards to provide insights to stakeholders and support decision-making processes.
• Implement lead management processes, including lead capture, qualification, and routing.
• Develop lead nurturing programs to guide leads through the sales funnel and increase conversion rates.
• Utilize behavioral tracking and scoring to identify and prioritize high-value leads.
• Collaborate with stakeholders from different departments to ensure alignment of marketing initiatives with overall goals.
• Facilitate communication and coordination to drive integrated marketing campaigns.

Requirements

• Bachelor's degree (B.S. or B.A.) from a four-year college or university or equivalent combination of education and experience.
• A minimum of 3 years of related experience.
• Proficiency with Marketing Automation tools such as Eloqua, HubSpot, Marketo, Pardot, etc.
• Experience with CMS (content management systems) required; experience with Drupal, DAM(digital asset management), Google Analytics, and HTML required.
• Proficiency using Power BI, Tableau, Funnel.io or other BI Tools to build dashboards ideal.
• Experience with social media such as Facebook, Twitter and Instagram.
• Experience developing and executing digital marketing strategies in a collaborative environment.

Qualifications

• High school diploma or equivalent is required.

Benefits

Lions International has excellent benefits for you and your family. We believe in a balanced work-life and have programs and benefit plans to support our employees, such as:

• Three weeks paid time off
• Comprehensive medical, dental, vision, and life insurance plans
• Flex spending accounts for medical and dependent care
• 401K with employer match
• Reimbursable training
• Casual dress
• Flexible and hybrid work schedules (2-3 days per week in office)

Pay

Compensation range for this role is expected between $63,000 to $70,000. Salaries may vary depending on factors, including but not limited to, job location, skills, and experience.