Marketing Operations Manager/Team Leader

About the role

The Marketing Operations Manager/Team Leader at Gesa Credit Union is responsible for aligning marketing initiatives with company goals, driving growth for the credit union and value for its members. This role focuses on operational efficiency, enhancing the impact of marketing initiatives through data-driven methodologies.

Responsibilities

• Create and evolve a best-in-class marketing operations team capable of adapting and scaling to meet the credit union’s needs as it expands.
• Develop and implement the annual media strategy; monitor media performance and collaborate with marketing business line partners to optimize the media mix.
• Work with marketing business lines and stakeholders to understand campaign objectives and deliver solutions through effective design, testing, and implementation.
• Manage relationships with external agencies and marketing partners to ensure accountability and quality delivery of marketing services.
• Establish and maintain marketing processes, workflows, and operational standards to drive efficiencies in marketing operations, ensuring consistent brand experience and compliance with relevant industry regulations and credit union guidance.
• Oversee the production of marketing collateral, including print materials, digital assets, advertisements, and promotional items.
• Stay informed about regulatory changes impacting marketing practices in the financial industry and stay updated with industry trends and technologies to continuously improve marketing operational efficiency.
• Provide timely, actionable insights and recommendations to support ongoing growth and prepare executive-level business cases to advocate for continued investment in marketing technology and capabilities.
• Lead the marketing department, collaborating with other leaders to develop, build, and grow a best-in-class marketing team.

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field or equivalent experience required.
• Minimum of six (6) years of experience in planning and implementing complex, multi-channel marketing projects; experience in project management, marketing operations, or digital media placements is preferred.
• Minimum of three (3) years of experience in marketing in financial services, preferably in a role covering a diverse and broad product/service offering.
• Minimum of three (3) years of experience leading, coaching, and developing a high-performing team.
• Familiarity with credit union operations, products, and services is desirable.
• Knowledge of compliance and regulatory requirements in the financial services industry.
• Demonstrated success leading cross-functional teams with contributors at all levels within the organization.
• Strong understanding of current and emerging marketing technologies and best practices.
• Broad understanding of marketing automation platforms, CRM systems, and digital marketing tools.
• Proficiency with standard office equipment, computer programs, and product management software.
• Some travel may be required to fulfill duties, career development, and/or responsibilities.