Marketing Operations Manager

Responsibilities

• Serve as the primary Marketing Operations partner for the NAM marketing team.
• Support end-to-end campaign execution, reporting, measurement, and optimization.
• Manage lead lifecycle processes, campaign operations, and marketing automation workflows.
• Develop dashboards and reporting frameworks to track marketing performance, pipeline contribution, and ROI.
• Deliver actionable insights and recommendations to improve campaign effectiveness and business outcomes.
• Partner with global Channel and Field Marketing teams to support marketing programs, partner initiatives, and field campaigns.
• Build and optimize scalable processes, workflows, and reporting frameworks.
• Support Partner Portal operations and partner engagement programs.
• Drive adoption of best practices, automation, and operational consistency across regions.
• Own and optimize marketing systems, including Salesforce, Marketo, HubSpot, Demandbase, Dreamdata, ZoomInfo, and related GTM platforms.
• Ensure data quality, system integration, attribution, and reporting accuracy.
• Identify opportunities to improve efficiency through automation, AI, and process optimization.
• Lead cross-functional projects involving marketing systems, analytics, and operational improvements.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Information Systems, or related field (MBA is an advantage).
• 5+ years of experience in Marketing Operations, Revenue Operations, Sales Operations, or Channel Marketing Operations.
• Hands-on expertise with Salesforce and marketing automation platforms such as Marketo and/or HubSpot.
• Hands-on experience with AI automation platforms such as Make.com, n8n, or similar tools.
• Proven ability to design, build, and optimize AI-powered workflows, automations, and operational processes.
• Strong experience managing marketing technologies, integrations, and campaign operations.
• Proven experience building dashboards, analyzing marketing performance, and translating data into business recommendations.
• Strong understanding of demand generation, funnel management, attribution, lead lifecycle management, and ABM strategies.
• Experience managing complex cross-functional projects and collaborating with global stakeholders.
• Advanced Excel and reporting skills with strong analytical capabilities.
• Exceptional organizational skills with the ability to manage multiple priorities simultaneously.
• Self-starter with a proactive mindset and passion for process improvement, automation, and operational excellence.
• Excellent communication, presentation, and stakeholder management skills.
• Experience in partner marketing programs/partner portal implementation – a plus