Marketing Operations Manager

JOB SUMMARY

The Marketing Operations Manager is responsible for leading the systems, processes, and cross-functional coordination that enable Marketing to operate as a scalable, high-performing organization. This role oversees marketing technology, performance measurement, and workflow optimization, while program managing key initiatives such as brand integration for acquisitions.

JOB DUTIES

• Marketing Operations & Technology

• Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization
• Establish and maintain marketing data governance, including lead routing, life cycle stages, and data quality standards
• Partner with Sales Operations to align marketing systems and CRM Customer Relationship Management (CRM) processes

• Measurement & Performance

• Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness
• Define and standardize key marketing KPIs and reporting frameworks
• Support attribution and pipeline visibility efforts in partnership with Sales and Finance
• Provide insights and recommendations to improve marketing effectiveness and return on investment

• Program Management – Brand Integration (Acquisitions)

• Lead project management for brand integration of acquired companies
• Capture cross-functional teams across Marketing, Sales acquired brands, and business units
• Track deliverables, timelines, and dependencies across integration initiatives
• Ensure consistent execution of brand transitions, including messaging, website updates, and communications

• Cross-Functional Enablement

• Serve as a central connector across marketing functions to drive alignment and execution
• Partner with Corporate Communications, Industry Marketing, Product Marketing, Digital, and Creative teams to support campaigns and initiatives
• Enable improved planning, coordination, and communication across the marketing organization

REQUIRED EDUCATION

• Bachelor’s degree in Marketing, Business, Communications, or a related field

REQUIRED EXPERIENCE

• 8+ years of experience in marketing operations, program management, or related roles
• Experience managing Hubspot marketing technology platforms (e.g., marketing automation, CRM systems)
• Experience in reporting, analytics, and performance measurement
• Experience coordinating cross-functional projects or programs

REQUIRED KNOWLEDGE, SKILLS & ABILITIES

• Strong understanding of marketing operations, systems, and processes
• Experience with marketing automation platforms and CRM tools
• Strong analytical skills and ability to interpret performance data
• Proven project and program management capabilities
• Ability to manage multiple projects and stakeholders simultaneously
• Strong communication and cross-functional collaboration skills
• Ability to drive alignment and execution in a matrixed environment

PREFERRED EXPERIENCE

• Experience supporting marketing organizations in a professional services or AEC environment
• Experience with acquisition integration or brand transition initiatives
• Experience working with sales and finance partners on pipeline and performance tracking

Benefits You Will Love

• Certified as a Great Place to Work, Woolpert offers a robust set of unique benefits, including:
• Freedom to Work program: Set your own schedule and location (as appropriate)
• Principal program: Earn the opportunity to become an owner of the firm
• Flexible paid time off/vacation: Take time off when it makes sense for you and your team
• Career development: Explore a wide range of learning and growth opportunities within and across industries
• Health, life, vision, and dental insurance: Cover all your medical bases
• Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!

Pay Range

$101,200 - $113,850 USD