Marketing Operations Manager

About the role

We’re looking for a Marketing Operations Manager to strengthen the systems, reporting, and operational foundation behind our go-to-market motion. You’ll help our teams move with cleaner data, more reliable workflows, and clearer visibility into pipeline performance. You’ll work across Marketing, Sales, and RevOps to improve routing, automation, attribution, and reporting. This role is a good fit for someone who enjoys solving operational problems, building scalable processes, and turning data into better decisions.

What You’ll Do Here

• Own and improve lead routing workflows, including routing logic, SLAs, data quality, and handoff reliability.
• Manage lead and marketing operational improvements across Salesforce, HubSpot, and the broader GTM tech stack.
• Audit CRM and enrichment data to keep systems clean, accurate, and useful.
• Reduce manual work through better workflows, automation, documentation, and QA.
• Partner with Sales and RevOps to evolve systems as the business grows.
• Support recurring and ad hoc Marketing reporting, including QBRs, campaign analysis, marketing team requests, and KPI dashboards.
• Improve visibility into pipeline and funnel performance by troubleshooting data discrepancies, refining attribution, and surfacing insights.

What We’re Looking For

• 4+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems roles at B2B organizations.
• Strong hands-on experience with Salesforce and HubSpot, including workflows, data hygiene, and system troubleshooting.
• Experience managing or improving lead routing processes, including routing logic, SLAs, ownership rules, and handoffs.
• Experience with B2B funnel reporting, pipeline visibility, conversion tracking, or performance analysis.
• A strong execution mindset, with the ability to prioritize, document, and improve systems in a fast-moving environment.
• A strong attention to detail and clear cross-functional communication skills.
• A curiosity for using AI workflows to improve marketing operations.
• Bonus tacos if you have Advanced reporting experience across attribution, campaign performance, funnel analysis, or multi-touch pipeline visibility.
• Experience turning GTM data into clear business insights for QBRs, board reporting, or executive reviews.
• Hands-on experience with LeanData, RevenueHero, 6sense, HockeyStack, ZoomInfo, or similar GTM tools.
• Experience using automation or AI tools to reduce manual work and improve operational consistency.