Marketing Operations Manager

About the role

The Marketing Operations Manager will play a key role in the efficient operation of the entire marketing team, from events to email campaigns, product launches, and strategic decisions. As our marketing team and activities grow, we’re looking for someone to take ownership of the data we need to run targeted programs and track their effectiveness, ensuring it is clean, complete, and up-to-date. In addition, this role will support reporting and analysis for the broader go-to-market team, including Sales and Customer Success.

Responsibilities

• Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency
• Gather, clean, enrich, and integrate data from multiple sources (databases, spreadsheets, analytics tools, ad platforms, etc.) into Hubspot, ensuring accuracy and consistency
• Set up and manage the flow of data between Hubspot and other tools, e.g., sales automation, ABM platforms, for timely action
• Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency
• Identify relevant trends and performance drivers, support the measurement of campaigns and experiments, and provide recommendations to improve results
• Provide analysis to inform strategic projects, such as TAM identification and segmentation, sales territory creation, and pipeline modeling
• Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales

Requirements

Typically, 4+ years of experience in data management, marketing/revenue operations, or a related field, preferably at a B2B SaaS early-stage startup

Expert, hands-on proficiency in Hubspot CRM, automation and reporting tools

Working familiarity with technical integration options, e.g., APIs, webhooks, and demonstrated collaboration with Engineering teams on integrations and automation

Curious, structured, and proactive thinker who thrives on bringing order to complexity and enabling data-driven marketing at scale

Strong analytical and problem-solving abilities, with a keen eye for detail

Proven ability to work collaboratively in a fast-paced, dynamic environment

Qualifications

Education: Bachelor’s degree in Business Administration, Marketing, Data Science, or a related field

Experience: 4+ years of experience in data management, marketing/revenue operations, or a related field, preferably at a B2B SaaS early-stage startup

Skills

Technical Execution: Expert, hands-on proficiency in Hubspot CRM, automation and reporting tools

Strategic Thinking: Working familiarity with technical integration options, e.g., APIs, webhooks, and demonstrated collaboration with Engineering teams on integrations and automation

Data Management: Curious, structured, and proactive thinker who thrives on bringing order to complexity and enabling data-driven marketing at scale

Analysis & Problem-Solving: Strong analytical and problem-solving abilities, with a keen eye for detail

Collaboration: Proven ability to work collaboratively in a fast-paced, dynamic environment

Benefits

We offer a competitive salary, equity, and comprehensive benefits package including health insurance, retirement plans, and paid time off.

Pay

Competitive salary based on experience and qualifications

Schedule

Remote-first, flexible schedule suitable for candidates across North and South America

Company Culture

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy, age, or other status protected by law.