Marketing Operations Manager - Contract

About the role

Discovery Education is looking for a highly skilled Marketing Operations Manager to support strategic marketing operations across HubSpot and the broader marketing technology ecosystem. The role will lead campaign production and delivery, focusing on building & supporting standard and new programs such as email, nurture, lead capture, events, and webinars. This role will also support the marketing technology stack, including software implementations, maintaining integrations and ensuring data capture and connectivity. The role will be highly involved in key marketing processes such as the lead lifecycle and will be responsible for optimization and updates. The Marketing Operations Manager is organized, detail oriented, tech savvy, data driven, able to manage multiple deadlines, service oriented, and a strong communicator. This role will work with the marketing team and cross functionally to deliver marketing automation best practices and processes and best-in-class campaign operations and execution.

Responsibilities

• Collaborate with marketing teams to build and launch effective marketing campaigns and programs, including webinars, events, email, nurture and integrated campaigns
• Own and manage marketing campaign execution and delivery process, including SLAs/deadlines, building assets, targeting and segmentation, A/B testing, QA process, tracking, and on time deployment
• Implement best practices for campaign setup to optimize performance and build efficiencies for scale, including segmentation, personalization and data management
• Monitor and analyze the effectiveness of marketing campaigns and identify areas of optimization, provide insights and recommendations and regular readouts/updates to the greater team
• Analyze attribution data to understand the impact of various marketing channels and campaigns and collaborate with teams to refine attribution models for accurate reporting
• Continuously test and learn with regular A/B tests of email and landing pages
• General marketing ops support and optimization with lead lifecycle, lead routing, and scoring
• Support Marketing Ops team in system management, including data hygiene, data integrity, troubleshooting, error/issue resolutions
• Support the migration from Marketo to HubSpot by recreating campaigns, forms, landing pages, lists, automations, and reporting assets while assisting with testing, QA, data validation, and platform adoption efforts

Requirements

• 4+ years' work experience in a sales, marketing or related role
• Bachelor's degree in Marketing, Business or related field
• Marketo Certified Expert preferred – or equivalent HubSpot/other MAP