Marketing Operations Manager - Contract
About the role
Discovery Education is seeking a Marketing Operations Manager to lead campaign production and delivery across HubSpot and the broader marketing technology ecosystem. The role involves building and supporting programs such as email, nurture, lead capture, events, and webinars, as well as maintaining integrations, data capture, and connectivity. It is a remote, part‑time contract position (≈20 hours per week) with core‑business‑hour availability.
Responsibilities
- Collaborate with marketing teams to design, build, and launch webinars, events, email, nurture, and integrated campaigns.
- Own and manage the end‑to‑end campaign execution process, including SLAs, asset creation, targeting, segmentation, A/B testing, QA, tracking, and on‑time deployment.
- Implement best‑practice setup for campaign performance, scalability, personalization, and data management.
- Monitor and analyze campaign effectiveness; provide insights, recommendations, and regular readouts to the broader team.
- Analyze attribution data, refine attribution models, and support accurate reporting across channels.
- Conduct continuous testing and learning through regular A/B tests of emails and landing pages.
- Support general marketing operations, including lead lifecycle management, routing, and scoring.
- Maintain system health: data hygiene, integrity, troubleshooting, and issue resolution.
- Assist with the migration from Marketo to HubSpot by recreating campaigns, forms, landing pages, lists, automations, and reporting assets; perform testing, QA, data validation, and drive platform adoption.
Requirements
- 4+ years of experience in sales, marketing, or a related role.
- Bachelor’s degree in Marketing, Business, or a related field.
- Marketo Certified Expert preferred, or equivalent HubSpot/other MAP tool certification, or 2+ years of hands‑on experience with Marketo, HubSpot, or similar platforms.
- Proven experience managing campaign operations and delivery of marketing programs.
- Experience setting up tracking mechanisms for marketing campaigns.
- Strong foundation in email marketing, nurture journeys, and triggered campaigns.
- Experience optimizing landing pages and emails.
- Proficiency with Salesforce.
- High sense of urgency and ability to multitask in a fast‑paced environment.
- Excellent communication and collaboration skills.
- Strong proficiency with Microsoft Office Suite, especially Excel and PowerPoint.
- Legally authorized to work in the United States.
Pay
The hourly rate ranges from $42.24 to $46.92, with the final offer dependent on knowledge, skills, experience, and location.
Schedule
This is a part‑time contract averaging 20 hours per week, with availability expected during core business hours to support campaign execution, cross‑functional collaboration, and team priorities.