Marketing Operations Manager

Fully Remote

About the role

The organization operates the world's largest software marketplace, serving as a centralized platform where software buyers access trusted insights from verified users. By integrating multiple platforms with over 200 million annual visitors and 6 million reviews, the company addresses the challenge of informed software purchasing decisions in a complex B2B software industry. It aims to transform the global software market by providing reliable data foundations to support buyers and sellers, particularly in the context of advancing AI technologies.

The Marketing Operations Manager is responsible for overseeing and scaling the systems that manage the marketing-to-sales pipeline. This role ensures the efficiency and quality of lead management, data enrichment, and scoring frameworks that directly influence pipeline performance and sales productivity. It acts as the operational link between Marketing, Sales, and Business Systems to maintain clean lead flow, accurate data, and a go-to-market technology stack aligned with business objectives.

Responsibilities

• Own and optimize lead, contact, and account lifecycle processes within Salesforce including disposition logic and timing.
• Support scalability through automation, governance, and process standardization.
• Maintain lead-to-account matching, deduplication, and enrichment workflows.
• Implement account segmentation and routing strategies using intent data.
• Manage data enrichment workflows and oversee provider configurations.
• Administer conversational marketing tools and sales engagement platforms.
• Support notification logic to prompt timely follow-up.
• Optimize engagement experiences across inbound channels.
• Manage lead and account scoring models reflecting buying intent and funnel stage.
• Collaborate with leadership to refine qualification criteria and conversion strategies.
• Analyze funnel performance to enhance lead quality and sales acceptance.
• Identify and implement AI-enabled workflows to improve data quality and reduce manual tasks.
• Evaluate AI tools and recommend automation opportunities.

Requirements

• Minimum 5 years in Marketing Operations, Revenue Operations, or GTM Systems within B2B SaaS or technology.
• Proficient hands-on experience with Salesforce and Marketo.
• Skilled in building lead routing frameworks, scoring models, and enrichment workflows.
• Experience in marketing systems migration or replatforming.
• Strong knowledge of lead lifecycle management and GTM processes.
• Ownership of marketing tool contracts and budget tracking.
• Proven cross-functional collaboration with Marketing, Sales, Data Science, Engineering, and vendors.
• Experience utilizing AI tools to build, validate, or optimize marketing workflows.
• Analytical and process optimization skills.
• Effective communication and stakeholder management.
• Ability to balance strategic and operational responsibilities.