Marketing Operations Manager - ABM Orchestration

About the role

This is a senior, high-impact role for a technically deep and strategically sharp ABM leader who can design, own, and continuously evolve the architecture behind our account-based and targeted demand generation programs.

Responsibilities

• Own the ABM technology architecture — serve as the strategic owner and primary architect of our ABM tech stack, with 6sense as the core platform, and manage integrations across Salesforce, MAP (Marketo), sales engagement tools, data enrichment, and digital channels

• Define and govern the full-funnel orchestration model — lead the design of how intent signals, account journey stages, and buying committee activity trigger coordinated actions across paid, owned, email, sales outreach, and direct channels, spanning 1:Many, 1:Few, and 1:1 program motions, and translate ICP criteria and tier classifications from regional and product marketing teams into platform-level segmentation logic within 6sense and connected tools

• Own the account journey framework and governance standards — in close partnership with regional leads, define and maintain stage progression criteria, trigger logic, naming conventions, campaign hygiene standards, and segmentation guardrails that ensure the system operates with integrity across all regions and program tiers

• Support reporting and performance visibility — ensure all tactic activity and account progression data is properly tagged and flowing into the CoE reporting framework; partner with regional leads and marketing leadership to surface insights that inform program decisions without owning the reporting strategy itself

• Champion and advance AI-driven capabilities — actively leverage AI and automation to improve signal processing, personalization at scale, audience segmentation, and orchestration efficiency, and continuously push the boundaries of what the revenue funnel can do by identifying and embedding emerging AI innovations into day-to-day program architecture

• Serve as the strategic ABM authority — act as the senior subject matter expert and internal consultant on ABM best practices, platform capabilities, and orchestration strategy; provide direct input to senior and executive leadership on architecture decisions and roadmap

Requirements

• 5+ years of professional experience in ABM, Revenue Operations, Marketing Operations, or a closely related field

• Deep hands-on expertise with 6sense, including segment building, campaign orchestration, intent data modeling, buying stage configuration, and platform administration

• Proven ability to architect multi-tactic, full-funnel ABM programs across 1:Many, 1:Few, and 1:1 motions, with strong command of how to sequence tactics by account tier and journey stage

• Strong working knowledge of the broader revenue tech stack: Salesforce (CRM), Marketo or equivalent MAP, sales engagement platforms (Outreach, Salesloft, Groove), data enrichment tools (ZoomInfo, Clay, RingLead), and digital channels (LinkedIn Ads, display)

• Experience designing and governing account segmentation models, including ICP definition, tiering logic, firmographic/technographic/intent criteria, and data hygiene standards

• Demonstrated experience working cross-functionally at a senior level, influencing and enabling Sales, Marketing, MoPs, Digital, and RevOps teams without owning their strategy; able to drive adoption and alignment through expertise and credibility rather than authority

• Strong command of marketing automation and integration architecture, understanding how signals flow between platforms and how to configure trigger logic that connects intent data to action

• Familiarity with AI applications in ABM and demand gen, including predictive scoring, dynamic audience segmentation, personalization at scale, and workflow automation

• Deep understanding of orchestration governance, including how to design and enforce trigger logic, journey stage progression rules, segmentation guardrails, naming conventions, and campaign hygiene standards that maintain system integrity across regions and program tiers

• Excellent analytical and problem-solving skills with a data-driven, systems-thinking mindset; comfortable moving between strategic architecture and technical configuration

• Strong communicator who can translate complex technical concepts and platform logic into clear, actionable language for marketing leaders, sales stakeholders, and executive audiences

• Familiarity with Optimizely, CDP platforms, and how they connect into the broader ABM and demand gen ecosystem is a plus

• Familiarity with pipeline attribution and ABM reporting frameworks, understanding how tactic-level activity connects to account progression and revenue outcomes is a plus

Qualifications

• Education: Bachelor's degree in Business Administration, Marketing, Computer Science, or a related field

• Professional certifications in ABM, RevOps, or similar fields are a plus

Skills

• Technical proficiency with 6sense, Salesforce, Marketo, and other relevant platforms

• Strong project management and organizational skills

• Ability to work independently and collaboratively with cross-functional teams

• Excellent communication and presentation skills

• Experience with data analysis and reporting tools

Benefits

Competitive pay and robust benefit plans, including health insurance, retirement savings options, and paid time off.

Pay

Commensurate with experience

Schedule

Full-time