Marketing Operations Manager

Key Responsibilities

• Own the Area marketing operations strategy, roadmap, and operating model.
• Improve the commercial marketing organization’s ability to execute, measure, learn, and optimize.
• Serve as the Area subject matter expert for modern marketing operations, automation, analytics, and digital execution.
• Identify opportunities to simplify workflows, improve speed, reduce manual effort, and increase marketing productivity.
• Introduce best practices, emerging tools, and AI-enabled capabilities that improve marketing effectiveness.
• Build scalable processes that support campaign execution, lead management, reporting, and sales follow-up.

Digital Architecture & Execution

• Own the Area-controlled elements of the marketing technology ecosystem, including campaign workflows, lead capture, routing, nurturing, segmentation, landing pages, forms, reporting inputs, and execution processes.
• Partner with Global Marketing counterparts who own or administer enterprise marketing systems and capabilities.
• Closely work with IT on system governance, integrations, access, enhancements, data quality, security, and platform performance.
• Translate Area business needs into clear system, data, and process requirements.
• Ensure digital execution supports business priorities, customer needs, sales productivity, and measurable commercial outcomes.
• Support effective use of platforms such as Salesforce, Eloqua, Demandbase, Power BI, Seismic, Adobe Analytics, Google Analytics, and other relevant tools.

Revenue Engine & Lead Management

• Own the Area lead management process from inquiry through qualified opportunity handoff.
• Improve lead capture, scoring, routing, nurturing, SDR qualification, sales handoff, and pipeline visibility.
• Partner with Sales and Marketing leadership to define and optimize MQL, SQL, opportunity, and attribution processes.
• Establish clear service-level expectations between Marketing, SDRs, and Sales.
• Identify bottlenecks in the funnel and recommend improvements to increase conversion, speed, and revenue impact.
• Improve visibility into marketing-sourced and marketing-influenced pipeline.

Sales Development Leadership

• Lead, coach, and develop two Sales Development Representatives.
• Establish SDR priorities, activity expectations, qualification standards, and performance metrics.
• Ensure SDR efforts are aligned to Area growth priorities, campaigns, target accounts, and sales needs.
• Improve SDR effectiveness through stronger messaging, workflows, enablement, data quality, and follow-up discipline.
• Partner with Sales leadership to ensure clean handoffs, strong feedback loops, and shared accountability for pipeline creation.

Analytics, Reporting & Performance Improvement

• Develop and improve dashboards and reporting that connect marketing activity to commercial outcomes.
• Monitor campaign performance, lead progression, SDR productivity, funnel conversion, pipeline impact, and attribution.
• Improve the quality, consistency, and usability of marketing data.
• Provide insights that help Marketing and Sales make better decisions.
• Support executive reporting and business reviews with clear, actionable performance analysis.
• Create a culture of continuous improvement through testing, measurement, and optimization.

Marketing Capability Development

• Raise the overall digital, analytical, and operational maturity of the Area Marketing team.
• Train and support marketers on tools, processes, reporting, campaign operations, and best practices.
• Help the team adopt more sophisticated approaches to segmentation, personalization, nurture, ABM, attribution, and AI-enabled marketing.
• Serve as a practical internal consultant who helps marketers turn strategy into measurable execution.
• Bring external best practices into the organization and help translate them into realistic, usable operating improvements.