Marketing Operations Manager

About the Role

The Marketing Operations Manager will play a critical role in supporting A-LIGN’s marketing strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics, and fast-paced execution.

Reports to

VP of GTM Operations

Pay Classification

Full-Time, Exempt

Responsibilities

• Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements
• Cook up and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives
• Utilize data orchestration tools like RingLead to scale our record management and hygiene programs
• Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods
• Maintain and enhance data quality through enrichment tools and lead routing systems
• Define and track, along with leadership, KPIs relevant to the marketing organization
• Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows
• Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack
• Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins
• Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures
• Partners with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks
• Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity

Minimum Qualifications

• EDUCATION: Bachelor’s degree in marketing, business, or other relevant fields preferred
• EXPERIENCE: 3+ years of experience in marketing operations or related roles
• PROVEN TRACK RECORD: Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to market leaders
• ABILITY TO MANAGE MARKETING PROGRAMS: Ability to manage marketing programs using Asana as a project management tool
• STRONG UNDERSTANDING OF MARKETING AUTOMATION: Strong understanding of marketing automation, email marketing, and campaign analytics
• PROVEN KNOWLEDGE OF RELEVANT TOOLS AND PLATFORMS: Proven knowledge of relevant tools and platforms
• CRM & AUTOMATION: Salesforce, Pardot
• LEAD MANAGEMENT & ROUTING: RingLead, Chili Piper
• Data ENRICHMENT: ZoomInfo, Apollo, Clay
• ANALYTICS & REPORTING: Google Analytics, Looker
• PROJECT MANAGEMENT: Asana
• EXCELLENT COMMUNICATION AND ORGANIZATIONAL SKILLS
• ABILITY TO WORK INDEPENDENTLY AND COLLABORATIVELY ACROSS TEAMS

Benefits

• Healthcare, Dental, and Vision Benefits
• Employer Paid Life Insurance and Disability Insurance
• EAP - Employee Assistance Program
• Pet Insurance
• 401(k) Plan with Employer Matching
• Competitive Bonus Structure
• Home Office Reimbursement
• Certification Reimbursement
• Personalized Career Coaching
• Generous Paid Time Off
• Paid Office Closure December 25-January 1
• Vacation Bonus
• Summer Hours

About A-LIGN

A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.

Apply for this job

Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.

A-LIGN is an Equal Opportunity Employer! Minorities, women, disabled, and veterans encouraged to apply!

Create a Job Alert

Interested in building your career at A-LIGN External? Get future opportunities sent straight to your email.