Marketing Operations & Creative Coordinator

Position responsibilities

• Marketing Campaign Execution
• Support the execution of multichannel marketing campaigns that drive engagement and support lead generation efforts across email, website, blogs, newsletters, and social platforms
• Create content for email marketing, blogs, and newsletters for review and approval; assemble assets and execute distribution schedules as assigned
• Maintain marketing calendars, trackers, and documentation to ensure on-time execution and company-wide visibility
• Coordinate asset requests, approvals, and handoffs between marketing, design, vendors, and internal stakeholders
• Support website content updates and uploads as directed by the marketing team
• Maintain organized workflows and documentation for marketing processes
• Monitor campaign performance and support dashboard creation in tools like HubSpot and other reporting environments
• Utilize AI tools strategically to enhance content development, streamline workflows, and improve productivity; ensure all AI-assisted work is reviewed, edited, and aligned with brand standards and quality expectations
• Marketing Operations Support
• Create and manage lists, segments, workflows, scoring models, and lead lifecycle stages across platforms
• Support campaign tracking through UTM tagging and data validation
• Maintain organized workflows and documentation for marketing processes
• Support marketing automation and CRM execution tasks as directed
• Monitor campaign performance and support dashboard creation in tools like HubSpot and other reporting environments
• Facilitate data collection, compilation, and reporting of post-campaign or post-event performance information for review with the Marketing team
• Social Media Execution
• Execute day-to-day social media activities by drafting, scheduling, and publishing content across platforms including LinkedIn, company website, and other emerging channels
• Monitor engagement and assist with performance tracking and reporting
• Stay informed of emerging digital media trends, tools, and practices and share relevant insights with the marketing team
• Presentation & Creative Production Support
• Build and update PowerPoint presentations using approved templates and brand guidelines for conferences, webinars, and internal purposes
• Format presentation slides for clarity, consistency, and professionalism
• Edit and update design elements using Adobe Creative Suite within established graphic frameworks and brand standards provided by the Marketing team
• Provide basic design support and layout updates within approved templates and brand standards
• Support production of marketing materials by coordinating with internal and freelance designers and vendors
• Ensure creative assets are properly versioned and prepared for distribution or print
• Conference & Event Support
• Career logistics and supplies for conferences, sponsorships, and virtual events
• Manage timelines, deadlines, and asset checklists for event-related marketing
• Prepare, organize, and ship booth materials, signage, and promotional assets
• Support speaker coordination, including slide content and formatting
• Aid in post-event follow-up activities, including email deployment and CRM uploads

Skills and experience

• 2+ years of experience in marketing coordination, marketing support, preferably in B2B marketing, professional services, or consulting
• Excellent proficiency with Microsoft PowerPoint and Microsoft Office products
• Experience with Adobe Creative Suite, including Acrobat, Photoshop, Illustrator, and InDesign
• Experience with email platforms, CMS, CRM, or marketing automation tools (HubSpot experience preferred)
• Strong writing and editing skills with the ability to craft clear, engaging messaging and calls to action
• Familiarity with A/B testing, campaign performance metrics, and reporting dashboards
• Basic understanding of Google Analytics, UTM tracking, and campaign measurement best practices
• Familiarity with AI tools (ChatGPT, Claude, Jasper, or similar) for content assistance and workflow optimization
• Strong organizational, project coordination, and follow-up skills with ability to manage multiple tasks and deadlines simultaneously
• High attention to detail and strong quality assurance skills
• Strong written and verbal communication skills
• This position requires the ability to lift a minimum of 50lbs. and maneuver large, cumbersome equipment
• Energetic and enthusiastic self-starter able to work autonomously and take initiative
• Resourceful with a strong interest in marketing operations and execution
• Positive, engaged, and collaborative attitude

Education required

• Bachelor’s degree in Marketing, Communications, or other creative field or equivalent experience.