Marketing Operations Coordinator

About the role

About Our Client: The organization operates within the real estate technology and marketing industry, providing internet marketing services and proprietary lead generation and engagement software to real estate agents across the United States. It addresses the challenge of optimizing digital marketing efforts for real estate professionals by delivering advanced digital marketing solutions tailored to this sector. The company is experiencing rapid growth, focusing on enhancing marketing performance and client success in a competitive market.

About the Opportunity: The Marketing Operations Coordinator will specialize in optimizing Local Service Ads campaigns and Google Business Profiles to drive lead generation and conversion for real estate clients. This role is critical in developing and implementing strategies that enhance the effectiveness of digital marketing efforts, directly contributing to client success and overall company growth.

Responsibilities

• Collaborate with cross-functional teams to develop and implement Local Service Ads optimization strategies.
• Analyze campaign performance data to identify opportunities and adjust strategies.
• Serve as a subject matter expert on Local Service Ads and Google Business Profiles.
• Work with Sales and Customer Success teams to execute effective campaign strategies.
• Communicate campaign performance and recommend optimizations to clients.
• Coordinate with Operations to ensure timely and efficient campaign execution.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 3 years experience in digital marketing focused on Local Service Ads or Google Business Profile optimization.
• Strong analytical skills for data-driven decision making.
• Excellent communication and interpersonal skills for collaboration and client management.
• Ability to work independently in a fast-paced environment.
• Knowledge of best practices and policies for Local Service Ads and Google Business Profiles.
• Familiarity with real estate industry trends is preferred.
• Experience with SEO, SEM, project management tools, and Google PMAX campaigns is a plus.

Pay

Compensation starting at base pay from $50,000 to $55,000.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid holidays
• Paid vacation
• Paid sick days
• Paid monthly parking (if applicable)