Marketing Operations Coordinator

About the role

Barnes & Noble Education (“BNED”) is dedicated to making tomorrow a better, more inclusive, and smarter world by servicing all who work in education. We are a leading solutions provider for the education industry, committed to driving affordability, accessibility, and achievement at hundreds of academic institutions nationwide.

Responsibilities

• Cook up and execute marketing campaigns across email, digital, webinar, and event channels.
• Support new business and renewal marketing programs through campaign tracking, lead management, and performance monitoring.
• Aid in content coordination, distribution, and campaign deployment activities.
• Coordinate webinar and event logistics, including registrations, attendee communications, reporting, and follow-up activities.
• Maintain Salesforce campaign records, lead data, and reporting accuracy to support marketing and sales alignment.
• Support data management activities, including data cleansing, segmentation, list management, and quality assurance.
• Monitor lead routing processes, lead status updates, and marketing automation workflows to ensure timely follow-up and accurate reporting.
• Aid in the administration and ongoing maintenance of marketing technology platforms and tools.
• Prepare and maintain marketing reports, dashboards, and performance metrics to measure campaign effectiveness and pipeline contribution.
• Identify opportunities to improve marketing processes, workflows, and operational efficiency.
• Collaborate with Marketing, Sales, and other business stakeholders to support marketing initiatives and business objectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 1–3 years of experience in marketing, marketing operations, sales operations, demand generation, or a related field.
• Experience with Salesforce or other CRM platforms, as well as familiarity with marketing automation platforms, digital marketing channels, and campaign execution processes preferred.
• Strong organizational, project coordination, and time management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Excellent attention to detail with a commitment to data accuracy, quality, and process excellence.
• Proficiency in Microsoft Excel, PowerPoint, and reporting and analytics tools.
• Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams.

Qualifications

• Must be within a commutable distance from our Florham Park, NJ headquarters.
• This is a hybrid role requiring in-office attendance three (3) days per week.

Skills

• Marketing Campaign Management
• Lead Management
• Salesforce Administration
• Reporting and Analytics
• Webinar and Event Logistics
• Data Management
• Marketing Technology Platforms
• Marketing Reporting
• Process Improvement
• Collaboration

Benefits

At Barnes & Noble Education, we offer a variety of programs and resources to support the physical, mental, and financial well-being of our employees by offering a competitive total rewards package for full-time employees, which includes medical, dental, and vision plans, 401k with an annual discretionary match, life insurance, commuter benefits, paid time off with paid holidays, and a broad range of other benefits.

Pay

The hiring range for this position is $25-29 per hour.

Schedule

This is a hybrid role requiring in-office attendance three (3) days per week at our Florham Park, NJ headquarters.