Marketing Operations Assistant Manager

About the role

Naturipe Farms is a grower‑owned producer of wholesome, good‑for‑you fresh berries, nurtured by working family farmers. From small family homesteads to large estates, our growers are defined by their care for nature. At Naturipe, sustainability is the foundation of every decision we make. It is a priority in all aspects of our company and farming operations across the globe. Unique to the fresh produce industry, Naturipe is a partnership between a number of highly esteemed fresh berry growers. The Marketing Operations Assistant Manager oversees the execution and continuous improvement of core Marketing Operations processes that enable speed to market, retailer readiness, data accuracy, brand consistency, and cross‑functional alignment. You will manage assigned projects and operational workflows, administer product and packaging information, oversee retailer data syndication activities, and drive timely completion of critical deliverables. You’ll work with a small but highly talented and committed Marketing team, passionate about our mission. You will be reporting to a seasoned Marketing Operations Senior Manager for Naturipe Farms. Your ideas will be encouraged as you partner with the team to consistently bring value and enhance Naturipe’s position in the marketplace. This position is based in Salinas, California office and is eligible for a hybrid work arrangement; remote work may be considered for an exceptionally qualified candidate based on business needs and company policy.

Responsibilities

• Manage assigned projects, establish priorities, and oversee tasks, timelines, dependencies, and deliverables across multiple Marketing Operations workstreams.
• Monitor project performance, direct follow‑up activities, communicate status and decisions, and drive accountability for established deadlines.
• Maintain management visibility through accurate reporting, disciplined follow‑up, and clear escalation of risks, resource needs, and unresolved decisions.
• Assess risks, bottlenecks, and outstanding action items; determine appropriate next steps; and lead resolution with accountable stakeholders.
• Administer product, packaging, specification, and digital asset information across internal systems, establishing controls that support accuracy, consistency, and readiness.
• Oversee assigned data syndication activities through GDSN, retailer portals, and other customer‑facing platforms, coordinating priorities and issue resolution.
• Drive assigned data‑quality improvement initiatives and manage issue resolution related to product information management.
• Manage routing, review, proofing, and approval workflows for labels, cartons, and related marketing assets from request through final release.
• Direct workflow coordination with suppliers, printers, agencies, and cross‑functional teams to achieve packaging and artwork timelines.
• Administer the product catalog, digital assets, imagery, and supporting marketing materials, including access, organization, accuracy, and lifecycle updates.
• Serve as the operational lead for stakeholders requiring guidance on product information, specifications, retailer requirements, and assigned project workflows.
• Represent Marketing Operations in cross‑functional meetings and lead assigned activities supporting product launches, retailer readiness, and business process improvements.

Requirements

• Bachelor's degree
• Minimum of two years of experience in project coordination, marketing operations, product data management, packaging workflow, or related operational support roles
• Excellent project management,