Marketing Operations Assistant

About the role

The Marketing & Sales Support Coordinator provides day-to-day support for marketing, sales enablement, digital marketing, reporting, and administrative functions. This role is responsible for maintaining marketing content and communications, supporting CRM and lead management activities, coordinating digital marketing initiatives, preparing reports, and assisting with internal and external communications.

Responsibilities

• Maintain and update website content, including landing pages, news articles, blog posts, case studies, industry insights, and related online materials.
• Coordinate with internal stakeholders to gather information and support development of marketing materials, customer success stories, and case studies.
• Standardize internal presentations, documents, and communications to ensure compliance with established brand standards.
• Import, organize, cleanse, and maintain lead and contact data within the Company's CRM platform.
• Maintain CRM data quality and support account-level data hygiene initiatives.
• Monitor inbound inquiries and assist with lead routing, management, and nurturing activities.
• Support account-based marketing initiatives and related sales and marketing programs.
• Auxiliary in monitoring marketing automation workflows, integrations, and marketing operational processes.
• Conduct research on target companies, customer segments, and industry trends to support business development and audience growth initiatives.
• Schedule, publish, and maintain social media content across company platforms.
• Monitor social media activity, engagement, audience interactions, and online brand mentions.
• Maintain online business directories, company listings, and corporate profiles to ensure information remains accurate and current.
• Prepare monthly, quarterly, and ad hoc marketing performance reports related to website traffic, search performance, social media engagement, and paid media campaigns.
• Cook up meetings, schedules, and communications with internal departments, vendors, customers, and prospects.
• Auxiliary in planning and coordination of client meetings, leadership meetings, and special events, including catering arrangements, conference room preparation, and related logistics.
• Welcome visitors and assist with client, prospect, and leadership meeting coordination, visitor access requirements, and introductions to internal teams.
• Maintain executive front desk area for customers and guests.
• Perform any other functions and duties assigned and necessary for the smooth and efficient operation of the Company.

Requirements

• Associate's degree or Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred.
• One (1) to three (3) years of experience supporting marketing, sales operations, business development, or related business functions preferred.

Qualifications

• Excellent written and verbal communication skills required.
• Strong proficiency in Microsoft PowerPoint and Microsoft Excel required.
• Working knowledge of Microsoft Word, Teams, and SharePoint preferred.
• Experience working with spreadsheets, reporting tools, business data, and data management processes required.
• Basic knowledge and experience with customer relationship management (CRM) systems preferred; Salesforce experience strongly preferred.
• Strong attention to detail and organizational skills with the ability to manage multiple priorities.
• Strong analytical, problem-solving, and information-gathering skills.
• Ability to work independently and collaboratively in a fast-paced environment.