Marketing Operations Manager

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must remove boilerplate like EEO, privacy notice, AI hiring process, etc. Must preserve all substantive info. We need to parse the posting. First part: About G2 - The Company and About G2 - Our People: these are company description, not required sections. We can maybe include as part of About the role? Actually "About The Role" is a section heading we should use

About the role

and then content from that part. We need to extract responsibilities: bullet list under "In This Role, You Will Be Responsible For". Then sub-bullets under categories: Lead Management & Routing, Data Quality & Enrichment, Conversational Marketing & Engagement Operations, Scoring & Funnel Optimization, AI-Enabled Systems Optimization. Each bullet is a responsibility. We need to extract Minimum Qualifications: list of qualifications. Also "What Can Help Your Application Stand Out" could be considered Skills or Qualifications? Probably "Skills" section. We need Benefits, Pay, Schedule: posting does not mention any benefits, pay, schedule. So we should NOT include those sections. We need to include sections only if there is real specific content. So we will have:

About the role

with paragraph(s) from "About The Role" description (the paragraph before bullet list). Also maybe include company description? The instruction: "Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it." The "About G2 - The Company" and "About G2 - Our People" are not required headings; we could include them as part of About the role? But they are not about the role. However we could include them as a separate section? The allowed headings list includes only those specific ones; we should not create other headings. So we must not add headings like "About G2". So we need to incorporate that info somewhere else, maybe as a paragraph under About the role? But that would be mixing. The instruction: "Prefer a few substantive sections over many thin ones." So we could put company overview as a paragraph under About the role? Might be okay but not ideal. However we must preserve ALL substantive information; we cannot drop company description. We need to include it somewhere. Since we cannot create arbitrary headings, we could put it as a

before the first heading? The output is just HTML fragment; we can include

elements not under any heading. That's allowed. The instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other

outside headings. So we can include a

for company overview and people description before the first heading. Thus: start with a

containing the company overview (About G2 - The Company and About G2 - Our People). Then

About the role

with paragraph(s) from that section. Then

Responsibilities

with

• items for each responsibility bullet (maybe grouping sub-bullets). Then

  Requirements

  maybe for Minimum Qualifications? Or we could use Qualifications. The list includes Requirements and Qualifications both. We need to decide which to use. The posting has "Minimum Qualifications" and "What Can Help Your Application Stand Out". We could treat Minimum Qualifications as Requirements, and the standout as Skills. Or we could combine into Qualifications. The instruction: "Prefer a few substantive sections over many thin ones." So we could have Requirements (minimum qualifications) and Skills (standout). Or we could have Qualifications (minimum) and Skills (standout). Since both headings are allowed, we can use both. Thus:

  Requirements

  with
  • for each minimum qualification bullet.

    Skills

    with
    • for each "What Can Help Your Application Stand Out" bullet. We must not include Benefits, Pay, Schedule. Now we need to extract the exact text, preserving all substantive information, not inventing or summarizing away detail. Let's extract company overview: "About G2 - The Company G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence. And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI. Does that sound exciting to you? Come join us as we try to reach our next PEAK! About G2 - Our People At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn. You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people." We need to preserve that exactly, but we can format as a paragraph. Might be long but okay. Now About The Role paragraph: "About The Role G2 is seeking a hands on Marketing Operations Manager to own and scale the systems behind our marketing to sales pipeline. This role owns critical revenue operations infrastructure, including lead lifecycle architecture, MQA routing and disposition, contact and account enrichment, and the scoring and prioritization frameworks that directly shape pipeline quality and sales efficiency. This role connects Marketing, Sales, and Business Systems, acting as the operational owner responsible for clean lead flow, accurate data, fast speed to lead, and a GTM stack that supports business goals. The ideal candidate pairs deep technical fluency across our MarTech stack (Salesforce, Clay, Marketo, Qualified, Ringlead) with strong analytical judgment and the ability to move fast and stay precise in a B2B SaaS environment." We need to keep that as paragraph(s). Could be one

      . Now responsibilities: list under "In This Role, You Will Be Responsible For". Then bullet points with sub-bullets. We need to convert each top-level bullet into

    • possibly containing nested
      for sub-bullets? The instruction: Use
      • for any list of duties/requirements/benefits. It doesn't forbid nested lists. We can do nested. Thus:

        Responsibilities

        • Lead Management & Routing
          • Own and optimize lead, contact, and account lifecycle processes across Salesforce, including MQL/SAL/SQL disposition logic, and auto-recycle timing
          • Support GTM scalability through automation, governance, and process standardization initiatives
          • Maintain and optimize lead to account matching, deduplication, and enrichment workflows
          • Support account segmentation and routing strategy informed by 6sense, Factors.ai, or other intent signals
        • Data Quality & Enrichment
          • Lead Clay initiatives across the marketing org: workbook structure, credit budget tracking, intake process, and use case prioritization
          • Manage contact and company level enrichment workflows across Clay and ZoomInfo, including provider waterfall configuration and accuracy validation
        • Conversational Marketing & Engagement Operations
          • Own the operation and administration of Qualified and be a primary power user for Groove (or Salesloft), including chat routing, meeting booking workflows, and SDR handoff processes
          • Support notification and alerting logic, such as pre-recycle alerts, that drives timely rep follow-up
          • Optimize buyer engagement experiences across web and inbound channels
        • Scoring & Funnel Optimization
          • Manage lead and account scoring models aligned to buying intent, engagement signals, and funnel stage (both for leads and accounts), incorporating 6sense and Clay data
          • Partner with Marketing and Sales leadership to refine MQA/MQL qualification criteria and conversion optimization strategies
          • Analyze funnel performance and identify opportunities to improve lead quality and sales acceptance rates
        • AI-Enabled Systems Optimization
          • Identify and implement AI-enabled workflows, such as enrichment prompt logic, data QA, or notification triage, that reduce manual work and improve data quality
          • Evaluate new AI tools and use cases against existing systems and recommend where automation should replace manual process
        Now Minimum Qualifications bullet list: "We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway." That's a sentence; we could include as a paragraph before qualifications? It's not a qualification but encouraging. We could include as a

        under Requirements? Might be okay. But we need to preserve all substantive information; we can include that as a paragraph before the list. Then the qualifications: - 5+ years of experience in Marketing Operations, Revenue Operations, or GTM Systems within a B2B SaaS or technology organization - Deep hands-on expertise with Salesforce and Marketo - Experience building and managing lead routing frameworks, scoring models, and enrichment workflows (RingLead, Clay, or similar platforms) - Experience migrating or replatforming marketing systems, such as moving between CRM, MAP, or lead routing tools, and managing the data and process risk that comes with it - Strong understanding of lead lifecycle management, funnel operations, and GTM processes - Zip contract ownership for marketing tools and budget tracking - Experience partnering cross-functionally with Marketing, Sales, SDRs, Data Science or Engineering, and external vendors - Demonstrated experience using AI tools to build, QA, or optimize marketing or data workflows - Analytical mindset with strong troubleshooting and process optimization capabilities - Excellent communication and stakeholder management skills - Ability to balance strategic initiatives with hands-on operational execution We need to preserve exactly. Note "Zip contract ownership" maybe means "End-to-end contract ownership"? Actually it's "Zip contract ownership". We'll keep as is. Now "What Can Help Your Application Stand Out": - Experience with 6sense or another intent data platform - Experience with Qualified - Experience managing a martech vendor budget or credit-based tool (e.g. Clay, ZoomInfo) We'll put under Skills. Now we must not include boilerplate: "Our Commitment to Inclusivity and Diversity", privacy notice, AI hiring process, etc. So we omit those sections. Now produce HTML fragment: start with

        for company overview, then

        for About The Role paragraph, then headings and lists. Make sure to not include any extra text outside HTML. Let