Marketing Operations Manager

About the role

We’re looking for a Marketing Operations Manager to help build the operational foundation that enables our marketing team to scale. This is a hands-on individual contributor role for someone who enjoys building: systems, workflows, processes, data infrastructure, and increasingly, AI-powered ways of working. You’ll own the day-to-day marketing operations infrastructure across our marketing automation platform, CRM, analytics, lifecycle, and campaign processes while helping us evolve toward an AI-native marketing organization. A key part of this role is making marketing execution more scalable and repeatable. Rather than owning campaign production, you’ll build the standards, templates, and AI-enabled processes that allow Demand Generation, Events, Brand, and other marketers to execute campaigns efficiently and consistently. You’ll work closely with Marketing leadership and serve as a primary partner to Revenue Operations on cross-functional systems, data, and process initiatives. Success in year one is measurable through SLA and delivery consistency, marketing data credibility, and adoption of the AI-enabled workflows you build. In your first year, you’ll help establish a scalable Marketing Operations foundation and a growing set of AI-enabled workflows that make it easier for marketers to execute high-quality work at scale. You’ll be successful when our marketers spend less time figuring out how to execute and more time focused on what to execute because the systems, standards, automation, and AI infrastructure underneath them work. The role is based in Santa Barbara, CA or Seattle, WA (in‑person schedule).

Responsibilities

• Own the day-to-day administration, configuration, optimization, and troubleshooting of our marketing automation infrastructure, including HubSpot and its integrations with Salesforce and other marketing technologies.
• Help identify gaps in our evolving MarTech stack and contribute to the evaluation and implementation of new technologies.
• Maintain high standards for Marketing data quality, including database health, segmentation, enrichment, deduplication, campaign data, consent and preference management, and data governance.
• Troubleshoot tracking and reporting issues and work cross-functionally to resolve underlying data or systems problems.
• Support bespoke reporting and analysis, including using tools such as Claude to answer business questions more efficiently.
• Build, maintain, and optimize lifecycle stages, lead scoring models, routing, Sales hando