Marketing Measurement Analyst

Location: Memphis, Tennessee Onsite

About the role

The Marketing Measurement Analyst will serve as a strategic analytics partner, helping evaluate marketing performance and guide future investment decisions. This role combines marketing measurement expertise, statistical reasoning, experimentation, and business intelligence to turn complex analytical findings into clear, actionable recommendations.

The analyst will support initiatives involving incrementality testing, experimental design, attribution, audience analytics, forecasting, and measurement governance. This is a hands-on measurement and decision-support role rather than a data engineering, production machine learning, campaign execution, or media buying position.

Responsibilities

• Develop measurement plans to evaluate marketing channels, audiences, creative assets, and campaigns.
• Partner with stakeholders to establish testing strategies, experimental frameworks, and learning agendas.
• Conduct incrementality assessments and causal impact analyses using established measurement methodologies.
• Validate and interpret test results to ensure findings are statistically reliable and actionable.
• Analyze marketing performance across paid, owned, earned, and shared channels.
• Combine multiple data sources to identify performance trends, opportunities, risks, and underlying drivers.
• Interpret outputs from Media Mix Modeling, attribution solutions, forecasting models, audience analytics, and propensity models.
• Perform diagnostic, exploratory, and scenario-based analyses in support of business questions and strategic initiatives.
• Translate analytical findings into business recommendations, decision frameworks, and investment considerations.
• Connect channel-level insights to broader marketing and organizational performance.
• Help stakeholders understand the strengths, limitations, and appropriate applications of different measurement approaches.
• Support forecasting validation, scenario planning, and marketing investment evaluation.
• Promote consistent use of marketing KPIs, measurement standards, and