Jobs · Tennessee

Marketing Measurement Analyst

IDR, Inc. · Memphis, TN · 1 mo ago
HybridFull-time

About the role

This role is focused on strategic analytics and measurement within a leading organization in the nonprofit sector, leveraging advanced measurement techniques to optimize marketing impact and drive data-informed decisions.

Position Overview

Serve as a strategic partner providing analytics and measurement insights within the Marketing Analytics organization. Apply advanced analytical techniques, experimentation methodologies, and measurement frameworks to evaluate marketing effectiveness. Collaborate with cross-functional teams including Marketing Channels, Marketing Insights, and external measurement partners. Support enterprise initiatives such as incrementality testing, attribution interpretation, audience analytics, and forecasting. Act as a measurement champion, evangelizing best practices and building measurement literacy across the organization.

Requirements

  • Bachelor's degree in Data Analytics, Statistics, Mathematics, Economics, Business Analytics, Information Systems, Marketing Analytics, Computer Science, or a related field
  • Experience in analytics, marketing analytics, performance measurement, or business intelligence
  • Experience analyzing and interpreting marketing performance across digital and traditional channels
  • Experience utilizing visualization tools and analytics platforms to communicate insights
  • Strong understanding of experimentation, measurement methodologies, statistical concepts, and performance analytics

Benefits

  • Competitive compensation package
  • Full Benefits; Medical, Vision, Dental, and more
  • Opportunity to get in with an industry leading organization

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