Marketing Manager - Randolph-Macon College Dining

Job Responsibilities

• Conducts Marketing Research and Data Collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
• Build Relationships with clients, organization department heads and subgroups/ community groups

Qualifications

• Requires at least 3 years of product, marketing and / or merchandising experience
• Requires people management experience for at least 2-3 direct reports
• Requires a bachelor’s degree or equivalent experience in business or marketing
• A proven ability to increase sales and measure the impact/return on investment on implementation of programs
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks

About Aramark

• About Aramark: Our Mission, Diversity, Equal Opportunity, and Career Opportunities

Benefits

• Comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources
• Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage
• Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works

Pay

The salary rate for this position is $70,000 to $75,000. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark's good faith and reasonable estimate of the compensation for this position as of the time of posting.

Schedule

There is no predetermined application window for this position, the position will close once a qualified candidate is selected.