Marketing Manager - Performance Marketing & Patient Growth

About the role

Role Summary You will own the entire patient acquisition engine for Medstation. Your #1 job is to generate qualified, low-cost leads and convert them into booked and shown new patient visits across 7 clinics. You will manage Google Ads and Meta Ads daily, optimize our 7 Google Business Profiles, manage landing pages and call tracking, and work directly with the Front Desk Operations Manager to ensure leads are contacted in

Responsibilities

• Own day-to-day management of Google Search, Performance Max, Local Services Ads (LSA), YouTube, and Meta (Facebook + Instagram) campaigns.
• Build and test audiences: Spanish, Portuguese, and English speakers in South Florida.
• Manage budgets, bidding, negative keywords, geo-fencing per clinic.
• Launch new offers weekly: Same-Week Physical, $0 Copay Check, Walk-In Today, etc.
• Own landing pages (GoHighLevel / WordPress / Unbounce), forms, and call tracking (CallRail / WhatConverts).
• A/B test headlines, creatives, and forms.
• Reduce friction to book.
• Own HIPAA-compliant tracking via GTM, GA4, Meta CAPI, and Google Offline Conversion Tracking.
• Own and optimize 7 Google Business Profiles: posts, photos, reviews, Q&A, services.
• Own local SEO: citations, on-page SEO for 'primary care near me' keywords per city.
• Own review generation and response process to stay >4.7 stars.
• Manage directory listings.
• Build SLA with Front Desk team: speed-to-lead
• Build reports: Lead → Contacted → Booked → Showed → Retained.
• Identify drop-off and fix it with front desk manager.
• Own the nurture: SMS, email, and retargeting sequences.
• Own marketing dashboard in Looker Studio: Spend, CPL, Cost per Booked, Cost per Showed, New Patients, CAC, LTV.
• Report weekly to Owner: what spent, what worked, what to kill, what to scale.
• Manage monthly budget of $80k-$150k with goal to improve CPL 10% QoQ.
• Direct designer and video editor: 10+ new ad creatives per week (UGC, doctor-led, testimonial, before/after educational).
• Write high-converting ad copy in English and Spanish.
• Brief shoots at clinics.
• Ensure all creative is HIPAA-compliant (no PHI in ads).
• Test new channels: TikTok Ads, Nextdoor, employer partnerships, community events, influencer micro-local.
• Propose 2 growth experiments per month.

Qualifications

• 4+ years in performance marketing / lead generation, with at least 2 years managing $50k+/month in Google Ads + Meta Ads
• Proven track record lowering CPL and scaling lead volume - must show portfolio of campaigns
• Expert in: Google Ads (Search, PMax, LSA), Meta Ads Manager, GA4, GTM, Looker Studio, CallRail or WhatConverts
• Experience with multi-location business (healthcare, dental, medspa, home services, legal) highly preferred
• Strong understanding of landing pages, conversion rate optimization, and offline conversion tracking
• Can write ad copy in English + conversational Spanish - Portuguese a huge plus for South Florida market
• Data-driven, analytical, and fast-moving - you check Ads Manager daily and make decisions based on numbers
• HIPAA awareness for healthcare marketing and understanding of what you can/cannot say in medical ads
• Preferred / Bonus Experience with GoHighLevel, HighLevel, HubSpot, or Salesforce for lead management
• Experience managing Google Business Profiles at scale (7+ locations)
• Video editing basics (CapCut, Premiere) and Canva/Figma for quick creative tests
• Previous primary care, urgent