Marketing Performance Manager

About The Company SOX Erosion Solutions delivers a suite of patented erosion control systems designed to stabilize shorelines and hillsides, while improving water quality. The company prioritizes education, training, and ongoing support for its extensive national network of service providers to ensure superior outcomes across diverse environments. With a mission to lead the transformation of earthen and aquatic systems, SOX employs bioengineered solutions that focus on stabilization, restoration, and protection of natural ecosystems. Committed to innovation and environmental stewardship, SOX aims to make a meaningful impact on the natural world through sustainable erosion control technologies. About The Role SOX Erosion Solutions is seeking a Marketing Performance Manager to elevate its marketing efforts from foundational setup to optimized performance. This role is pivotal in transforming systems, data, and campaign activities into qualified sales opportunities and strategic insights for better business decisions. Unlike traditional marketing roles that focus primarily on content creation or handling incoming requests, this position owns the entire customer acquisition journey—from lead generation and qualification to attribution, reporting, and ongoing optimization. The ideal candidate will have the autonomy to analyze performance metrics, interpret complex data, and recommend actionable strategies to enhance marketing effectiveness. Joining an organization that has invested significantly in marketing infrastructure, systems, and data quality, this role offers a unique opportunity to translate foundational investments into measurable results. The successful candidate will help establish clear connections between marketing activities, sales opportunities, projects, and revenue streams, ultimately driving growth and efficiency across the company's marketing initiatives. Qualifications Demonstrated experience managing marketing operations, performance marketing, or marketing analytics functionsHands-on ability to administer marketing automation or CRM platforms, including workflows, lead scoring, and reportingExperience monitoring lead funnels, evaluating lead quality, and assessing campaign performanceProficiency in building dashboards and communicating complex data insights to varied audiencesStrong analytical skills with a focus on data quality and identifying reporting gapsAbility to work cross-functionally and translate data-driven insights into strategic recommendationsExperience integrating AI, automation, and emerging marketing technologies to enhance results Responsibilities Own the administration and continuous improvement of HubSpot Marketing Hub, including workflows, automation, lead scoring, forms, and campaign trackingMonitor lead volume, quality, routing, lifecycle movement, and conversion performance across multiple sources and channelsCreate and maintain accurate dashboards and recurring performance reports for various stakeholder audiencesEstablish reliable attribution models connecting marketing activities to sales opportunities, pipeline, and revenueAnalyze campaign performance, conversion rates, lead quality, and ROI to identify optimization opportunitiesLead structured testing initiatives across advertisements, landing pages, email campaigns, and audience segmentsDevelop and uphold standards for source attribution, campaign tracking, lead tagging, and data qualityCollaborate with the Sales Performance Manager to review lead quality, qualification trends, and downstream outcomesResearch, recommend, and implement AI, automation, analytics, and marketing technology solutions to improve efficiency and scalabilityPresent data-backed insights, risks, and strategic recommendations to leadership for informed decision-making Benefits Comprehensive health insurance coverage, with a significant portion of premiums paid by SOX Erosion SolutionsCompany-paid basic life insurance and accidental death and dismemberment coverage valued at $50,000401(k) retirement plan with a 3.5% company match to support long-term financial stability Equal Opportunity SOX Erosion Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, or any other protected status under applicable law.