Performance Marketing Manager
About the role
North is building the next-generation cloud, AI, and data spend management platform. We give companies real-time visibility, control, and automation over their digital asset finances so they can grow efficiently without wasting time or money. Backed by top-tier investors and trusted by companies managing complex cloud environments, North is building the financial operating system for the public cloud.
North is hiring a Performance Marketing Manager to help scale our paid acquisition engine. As we increase our marketing investment, you’ll help strengthen our performance across existing platforms, identify new channels worth testing, and build the campaigns and content needed to turn that investment into a qualified pipeline. You’ll report to the VP of Marketing and work closely with sales, product marketing, design, and external partners. This is a highly hands-on role for someone who can move between campaign strategy, platform execution, performance analysis, landing-page copy, and creative development. You’ll evaluate what is working, identify where we need to improve, and develop a structured approach to testing new platforms, audiences, offers, and creative concepts. You’ll help shape the entire campaign experience, from the first ad impression through the landing page and conversion point. You'll use AI as a practical part of the job to speed up research, creative iteration, campaign setup, and analysis.
Responsibilities
- Manage and optimize paid acquisition campaigns across platforms such as Google Ads, LinkedIn, Meta, and other relevant paid channels
- Audit our current paid programs and identify opportunities to improve targeting, campaign structure, tracking, creative, conversion rates, and return on investment
- Help scale paid media budgets responsibly while maintaining clear performance and pipeline goals
- Research, recommend, and test new advertising platforms and acquisition channels based on where our finance, FinOps, engineering,