Performance Marketing Manager

About the role

The organization operates in the legal technology industry, focusing on plaintiff law firms. It addresses challenges in managing legal cases by providing AI-driven solutions that support firms throughout every stage of a case, from intake to resolution. Trusted by over 1000 law firms and backed by significant investment, the company emphasizes building AI workflows tailored for legal work, collaborating with leading AI teams, and experiences rapid revenue growth. The PERFORMANCE MARKETING MANAGER role is responsible for managing paid media acquisition efforts across platforms like Google, LinkedIn, Meta, and emerging channels. This position directly supports demand generation by building and optimizing campaigns that drive qualified leads and revenue. The role involves close collaboration with multiple internal teams to ensure paid media enhances broader marketing and sales initiatives.

Responsibilities

• Manage and optimize paid media budgets and strategies across multiple platforms.
• Develop and execute full-funnel campaigns targeting demo requests and qualified pipeline.
• Conduct ongoing testing of audiences, creatives, landing pages, and offers.
• Align paid media campaigns with demand programs such as webinars, nurtures, events, and account-based marketing.
• Evaluate and recommend new paid channels for inclusion in the marketing mix.
• Track and report performance metrics including cost per lead, sales qualified leads, pipeline, and return on ad spend.
• Collaborate with Sales, Revenue Operations, content, and design teams to ensure campaign attribution and messaging effectiveness.
• Manage agency or contractor relationships as needed while maintaining in-house strategic control.

Requirements

• 2-3 years of hands-on experience in performance or growth marketing within B2B SaaS.
• Direct experience managing paid campaigns on Google Ads, Meta, and LinkedIn Ads.
• Experience integrating paid media with demand generation activities.
• Strong understanding of funnel metrics and optimizing for pipeline impact.
• Analytical proficiency with tools such as GA4, spreadsheets, CRM, and marketing automation platforms.
• Experience with conversion rate optimization and landing page testing.
• Clear and confident communication skills for reporting campaign performance.
• A proactive approach favoring rapid test execution.

Benefits

• Competitive salary and equity
• 401(k) program with employer matching
• Health, dental, vision, and life insurance
• Short term and long term disability
• Commuter benefits
• Autonomous work environment
• Workplace setup reimbursement
• Telecommuting stipend
• Flexible time off and holidays
• Quarterly team gatherings
• In-office perks (for onsite employees)

Pay

US Salary Range 75,000 to 110,000 USD