Marketing Manager — Brand & Patient Marketing

Description Join Our Marketing Team Tareen Dermatology is seeking a strategic, creative, and collaborative Marketing Manager — Brand & Patient Marketing to join our growing team. The Marketing Manager — Brand & Patient Marketing will develop and execute integrated marketing strategies that strengthen the Tareen Dermatology brand, engage patients, support providers and service lines, and drive growth across all locations. This role focuses on brand management, creative development, patient marketing, content, communications, and campaign strategy while supporting broader initiatives across digital marketing, website content, email and SMS, events, paid media, and other channels based on department priorities. Local and regional travel to Tareen Dermatology locations, community events, marketing events, and other business-related activities is required as needed. Occasional evening or weekend availability may be required for events. Qualifications Required Four or more years of experience in marketing, brand management, communications, or a related fieldExperience developing and executing integrated, multichannel marketing campaignsStrong creative judgment with experience in branding, content development, messaging, or visual directionExcellent written and verbal communication skillsWorking knowledge of digital marketing, social media, email marketing, websites, and campaign performanceStrong project management, organization, collaboration, and prioritization skillsAbility to manage multiple projects in a fast-paced, multi-location environmentComfort using artificial intelligence tools and emerging marketing technology Preferred Bachelor’s degree in marketing, communications, business, or a related field, or comparable professional experienceExperience with Canva, Adobe Creative Suite, or similar creative platformsExperience in healthcare, aesthetics, wellness, multi-location, or consumer marketing Essential Responsibilities Brand and Creative Maintain and strengthen the organization’s brand voice, messaging, visual identity, and consistency across channels and locationsDevelop campaign concepts, creative briefs, messaging, and visual direction aligned with organizational prioritiesCreate or oversee marketing assets using Canva, Adobe, AI tools, templates, and outside resources as appropriateReview creative materials for brand consistency, quality, accuracy, and effectiveness Patient Marketing and Campaigns Develop integrated campaigns supporting patient acquisition, engagement, retention, and awarenessSupport medical, surgical, aesthetic, provider, location, and seasonal marketing initiativesDevelop campaign messaging for social media, email and SMS, websites, digital advertising, print materials, events, and in-practice marketingReview campaign performance and use results and insights to strengthen future initiatives Content and Social Media Help lead organic social media and content strategy across Tareen Dermatology channelsDevelop content featuring providers, patient education, treatments, before-and-after results, testimonials, community initiatives, and patient storiesPartner with the Marketing Operations and Outreach Coordinator on content collection, scheduling, photography, video, and campaign execution Provider and Aesthetic Marketing Develop marketing initiatives supporting new and existing providers, clinic locations, and priority service linesPartner closely with aesthetic teams on promotions, treatments, events, patient education, and growth opportunitiesIdentify opportunities to increase awareness and patient demand across locations and services Communications, Public Relations, and Reputation Support patient communications, organizational announcements, public relations, media opportunities, and reputation initiativesDevelop clear and consistent messaging for internal and external audiencesSupport brand ambassador, influencer, and partnership marketing initiatives Events and Community Marketing Support marketing and community events, including event strategy, promotion, materials, brand presence, on-site support, and post-event marketingPartner with the Marketing Operations and Outreach Coordinator and Clinical Referral Manager to support event execution and community engagementIdentify opportunities to extend event content and engagement across marketing channels Cross-Functional Marketing Collaborate with the Director of Marketing, other Marketing Managers, the Marketing Operations and Outreach Coordinator, the Clinical Referral Manager, agency partners, providers, and operational teamsSupport initiatives involving the website, search engine optimization, email and SMS, paid media, analytics, and other marketing functions based on department needsUse AI and marketing technology to improve efficiency, creative development, and campaign executionSupport other marketing priorities as the organization continues to grow and evolve Skills & Abilities Strategic thinking with the ability to translate business priorities into compelling and measurable marketing initiativesStrong creativity, brand judgment, and attention to quality and consistencyExcellent communication, collaboration, and stakeholder-management skillsStrong project management and organizational abilitiesAbility to manage multiple priorities and meet deadlinesData-informed decision-making and the ability to apply campaign insights to future workInitiative, adaptability, and a growth-oriented approachAbility to work independently and collaboratively Success Measures Success will be measured through brand consistency, campaign performance, patient engagement and acquisition, provider and service-line growth, content performance, project execution, stakeholder collaboration, and overall contribution to Marketing Department goals. Benefits Competitive CompensationPaid Time Off (PTO)Paid HolidaysMedical InsuranceDental InsuranceVision InsuranceLife InsuranceDisability InsuranceEmployee Assistance Program (EAP)401(k) with Company MatchProfessional Development Opportunities About Tareen Dermatology Tareen Dermatology is a physician-owned practice specializing in medical, surgical, and cosmetic dermatology. Our mission is to provide compassionate, state-of-the-art dermatologic care with an emphasis on early diagnosis, patient education, and comprehensive skincare. We are committed to delivering exceptional patient experiences while fostering a collaborative and supportive workplace culture.