Marketing Manager (On-site)

Location: Birmingham, AL

About the Role

We are seeking a creative, strategic, and hands-on Marketing Manager to lead the company's marketing initiatives and help drive brand awareness, customer engagement, and business growth. This is an excellent opportunity for a marketing professional who enjoys working in a small-company environment where they can take ownership, make an impact, and see their ideas come to life. The Marketing Manager will oversee day-to-day marketing activities across digital, social media, content, events, and communications while partnering closely with company leadership and sales.

Responsibilities

• Develop and execute the company's overall marketing strategy and annual marketing plan.
• Manage the company's website, social media presence, email marketing, and digital content.
• Create engaging marketing materials, presentations, advertisements, and promotional content.
• Develop and maintain the company's brand messaging and visual identity.
• Manage social media platforms, including content planning, posting, and engagement.
• Create and coordinate email campaigns, newsletters, and other customer communications.
• Coordinate trade shows, networking events, conferences, community events, and other promotional activities.
• Work closely with sales and leadership to develop campaigns that generate leads and support revenue growth.
• Manage relationships with outside vendors, agencies, printers, designers, and other marketing partners as needed.
• Track marketing campaigns and analyze performance metrics to identify opportunities for improvement.
• Maintain the marketing budget and ensure resources are used effectively.
• Research industry trends, competitors, and target markets to identify new marketing opportunities.
• Support internal communications and company initiatives as needed.
• Take ownership of special projects and other marketing initiatives in a fast-paced, growing environment.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 3-5+ years of marketing experience, preferably in a small or mid-sized company.
• Strong understanding of digital marketing, social media, email marketing, and content creation.
• Excellent written and verbal communication skills.
• Strong organizational and project-management abilities.
• Experience managing multiple priorities and deadlines.
• Ability to work independently and take initiative.
• Strong creative and problem-solving skills.
• Proficiency with Microsoft Office and common marketing platforms/tools.
• Experience with Canva, Adobe Creative Suite, Google Analytics, CRM, email marketing, or website management is a plus.

What We're Looking For

The ideal candidate is a self-starter who is both strategic and hands-on. This person should be comfortable developing the marketing strategy one day and creating a social media post, updating the website, coordinating an event, or pulling campaign metrics the next. Because we are a smaller organization, we're looking for someone who doesn't need a large team or agency to execute their ideas and enjoys having a direct impact on the company's growth and brand.

Benefits

• Opportunity to build and own the company's marketing function
• High visibility with company leadership
• Ability to make a meaningful impact in a growing organization
• Collaborative, entrepreneurial work environment
• Competitive compensation and benefits
• Birmingham-based team and strong local presence
• Medical, dental, and vision benefits
• Company's 401(k) retirement plan

Pay

Salary range: $70,000-$85,000. The individual may also be eligible for discretionary bonuses.