Marketing Communications Manager (Onsite)

About the role

Frontwave Credit Union is seeking a Marketing Communication Manager within the banking/financial industry. This role is critical to the brand’s success in building positive, long-term, and meaningful relationships by making emotional connections with our members, employees, and community partners. The Marketing Communications Manager will execute and implement effective marketing and communications programs for Frontwave Credit Union’s products and services, optimizing efforts to keep the organization top-of-mind by acquiring and retaining engaged members while deepening relationships with new and existing membership through product and service acquisition. The role will perpetuate the brand through relevant, timely, and compelling communication that builds affinity and drives action.

About Frontwave Credit Union

Frontwave Credit Union is a member-owned not-for-profit financial institution serving San Diego, Riverside, San Bernardino, and Imperial counties. Founded in 1952, we have grown to 18 branches with 125,000 members and manage over 1.8 billion in assets. We focus on creating consumer solutions to provide members and the communities we serve with products and services that enhance quality of life through exceptional service and the progressive application of technology.

Responsibilities

• Manage best-in-class marketing and communication strategies aimed at driving top-of-mind awareness.
• Assist the Vice President of Marketing with the development of marketing tactical plans, programs, and accompanying budgets.
• Oversee the development of marketing programs and tools designed to extend the Frontwave brand and build emotional connections with members, employees, and the community.
• Manage the execution of marketing communications, including member journeys, newsletter articles, online materials, promotional/campaign materials, press releases, and internal communications.
• Manage lead generation/demand generation efforts utilizing an integrated marketing approach with digital and traditional channels.
• Promote agility and scalability through digital marketing and continuous learning from innovative approaches.
• Provide oversight, support, and direction to the Marketing Communications support team to ensure timely and accurate execution of tasks and projects.
• Assist with managing relationships with media agencies and other strategic partners as needed.
• Assist with paid traditional and digital media programs including OOH, programmatic, retargeting, social, and search.
• Monitor programs to ensure budget guidelines and production goals are met.
• Evaluate, recommend, and implement modern traditional and online marketing opportunities designed to drive member growth through acquisition, retention, and portfolio growth.
• Serve as the department subject matter expert in cross-functional team committees as requested to support Frontwave’s goals and objectives.
• Initiate and support ideas, projects, and product enhancements.
• Develop and present department communications to cross-functional groups, including leadership teams.
• Partner with the Marketing Analyst to refine, implement, and execute marketing KPIs and ROI.
• Responsible for the employment, coaching, evaluation, training, motivation, and discipline of assigned personnel, including supervising staff, conducting interviews, preparing performance evaluations, and maintaining accurate records.
• Plan and conduct regularly scheduled staff meetings and organize training sessions on credit union policies and procedures.
• Motivate staff using incentives, themes, and promotional methods; coach, counsel, and discipline staff as needed.

Qualifications

• Bachelor’s degree in a related field, including Marketing, Communications, or Journalism.
• 7+ years of marketing communications experience, including creative and content development.
• 3+ years of experience working with marketing agencies, media buyers, public relations, and digital marketing.
• 3+ years of experience in credit union, banking, or financial services.
• 3+ years of supervisory experience.
• Experience with event marketing, experiential marketing, and retail merchandising.
• Well-developed project management skills with knowledge of campaign development processes, including familiarity with all types of marketing communications from print to digital.

What’s in it for you

• Competitive pay and 401k matching.
• Mortgage and auto discounts.
• 9–27 days of PTO per year (based on tenure), VTO, and 11 paid holidays.
• Affordable medical, dental, vision health plans, and Flexible Spending Account.
• Employee Assistance Program with a variety of services.
• Career development, training, coaching, mentoring, and tuition reimbursement up to $4,000/year.
• Culture of excellence and continuous improvement.