Site Marketing Manager

About the role

Fabletics is seeking a Site Marketing Manager (Fabletics Mens) to oversee site marketing initiatives for the men's business. This role involves translating brand and marketing strategies into engaging, conversion-focused site experiences that blend storytelling, product education, and performance.

Responsibilities

• Support the execution of site marketing campaigns, product launches, and seasonal moments for Fabletics Men.
• Translate brand and marketing priorities into homepage, landing page, and on-site storytelling.
• Execute site campaigns end-to-end, from briefing to launch to optimization.
• Partner with Brand, Creative, and Site Merch teams to ensure consistent messaging, product focus, and visual storytelling.
• Collaborate with Analytics teams to help balance brand storytelling with conversion performance.
• Manage timelines, approvals, and cross-functional dependencies to deliver on-time launches.
• Monitor performance and customer behavior, using insights to support optimization of site experiences.
• Contribute to planning and post-launch reviews, sharing learnings and recommendations.

Qualifications

• A strong marketer with a point of view on how brand shows up on-site.
• Highly organized and comfortable managing multiple projects and timelines.
• Comfortable working across creative storytelling and performance metrics.
• A clear communicator who can collaborate effectively across teams.
• Excited to learn, grow, and build scalable processes over time.

What You Bring

• 4–6+ years of experience in site marketing or e-commerce marketing.
• Experience supporting homepage and landing page experiences for a consumer brand.
• Experience executing campaigns and launches across digital channels.
• Experience partnering with Creative, Brand, Merch, and Ecomm Ops teams.
• Data-informed mindset with the ability to interpret performance and support optimization.
• Experience supporting a specific category or business (e.g., men’s) is a plus.
• Retail, fashion, or activewear experience preferred.
• Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Why Join Fabletics

• Be part of a high-growth, innovative global brand.
• Own a highly visible channel that directly impacts revenue and brand perception.
• Work cross-functionally with best-in-class teams across Brand, Product, Creative, and Growth.
• Help shape how Fabletics shows up digitally for millions of members worldwide.
• Competitive compensation, benefits, and growth opportunities.