Marketing Manager - NYC

About the role

The Marketing Manager is responsible for developing and executing marketing initiatives that strengthen Tarisio’s global brand presence and engagement. Based in New York City, this is a hands-on role involving content creation, digital and print marketing, and management of Tarisio’s online presence. The Marketing Manager will work closely with senior leadership to design campaigns that expand Tarisio’s reach and visibility within the fine instrument and performing arts markets.

Responsibilities

• Partner with the Director and Head of Global Operations to define and execute Tarisio’s global brand marketing strategy
• Research and develop targeted campaigns to expand Tarisio’s presence in new and existing markets
• Manage and update company WordPress websites, including drafting copy, uploading content, posting events, and ensuring consistency in brand voice and presentation
• Design, draft, and execute all email and subscription campaigns via Mailchimp, maintaining and segmenting distribution lists and ensuring compliance with copyright and data regulations
• Oversee and grow Tarisio’s social media presence across platforms (Instagram, Facebook, Twitter, TikTok), managing content, engagement, and analytics to drive brand awareness and customer engagement
• Collaborate with industry partners, influencers, and internal teams to enhance brand storytelling and visibility
• Manage production and distribution of print materials in collaboration with external vendors and freelance designers
• Analyze campaign performance data and use insights to refine marketing strategies and improve outcomes

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related field
• 5+ years of experience in marketing communications, content marketing, or brand management
• Proven success in developing and executing multi-channel marketing campaigns
• Strong understanding of digital marketing, analytics, and advertising principles
• Proficiency with WordPress, Mailchimp, Google Analytics, Google Tag Manager, and CRM systems
• Skilled in social media strategy and execution, including audience growth and paid campaign management
• Excellent communication and copywriting skills with strong attention to detail
• Experience in or enthusiasm for the classical music or performing arts industry preferred

Core Competencies

• Customer Focus — Building strong customer relationships and delivering customer-centric solutions
• Drives Results — Consistently achieving results, even under tough circumstances
• Collaborates — Building partnerships and working collaboratively with others to meet shared objectives
• Cultivates Innovation — Creating new and better ways for the organization to be successful
• Communicates Effectively — Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences

Benefits

• Medical, Dental & Vision
• Basic Life
• AD&D
• Disability
• 401(K) Program

Pay

$90,000 - $115,000 per year