Field Marketing Manager (NYC)

What You’ll Do Here

• Execute regional field marketing plans aligned to global strategy and North America priorities.
• Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs.
• Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through.
• Partner with global marketing teams to localize campaign content and messaging for North American audiences.
• Execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.
• Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline.
• Cook account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation.
• Coordinate pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning.
• Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events.

What We’re Looking For

• 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies.
• Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions.
• Experience supporting or executing account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination.
• Strong project management skills with the ability to manage timelines, vendors, details, and cross-functional inputs.
• Experience partnering closely with sales teams to support pipeline goals and regional priorities.
• Clear written and verbal communication skills, with the ability to keep stakeholders informed and aligned.
• Comfort managing multiple programs at once while staying organized, responsive, and detail-oriented.
• Familiarity with project management tools such as Asana or similar systems.
• Bonus tacos if you have experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers.
• Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools.
• Familiarity with marketing automation, CRM, or ABM platforms such as HubSpot, Salesforce, 6sense or HockeyStack.
• Experience supporting partner or channel marketing programs.
• Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline.
• Experience supporting a company with an open source offering.

About Coder

Coder is an AI software development company leading the future of autonomous coding. We empower teams to build software faster, more securely, and at scale through the collaboration of AI coding agents and human developers. Our mission is to make agentic AI a safe, trusted, and integral part of every software development lifecycle. Our self-hosted AI Development Environment is the foundation for deploying agentic AI in the enterprise. It provides a secure, standardized, and governed workspace to deploy autonomous coding agents alongside human developers, accelerating innovation while maintaining control and compliance.

Our tech stack includes common go-to-market systems such as Asana, Salesforce, marketing automation platforms, ABM platforms, event platforms, and shared content systems.

Interview Process

We believe that the interview process should be transparent, consistent, and enjoyable. We value your time and hope to complete the interview process in two to four weeks, if schedules allow. Through your interviews, you will meet a mix of individual contributors, managers, and senior leaders. AI use during the interview process: Not permitted: Using AI assistance during conversational interviews. Permitted: Using AI tooling for take-home assessments. Please flag where and to what extent it was used in your take-home. Your submission will not be penalized for using AI as long as it is done honestly.

About Coder

We are committed to providing equal employment opportunities to qualified applicants and do not discriminate on the basis of race, color, ancestry, religion, sex, pregnancy, gender, gender identity, gender expression, sexual orientation, national origin, age, marital status, genetic information, disability, protected veteran status or any other characteristic protected by federal, state, or local laws.