Marketing Manager, New York

Children’s Cancer Association was founded in 1995 by the Ellis family after their five-year-old daughter, Alexandra, died of cancer. Their goal was to create something extraordinary: an organization with a new vision for what pediatric cancer support services look like. Today, the JoyRx Mentorship, Nature, and Music programs reach thousands of hospitalized children of all ages and diagnoses. Our programs reach children where they are — and make their tough days a little brighter. Simply put — joy helps sick kids feel better.

CCA is passionate about diversity, equity, and inclusion and we believe that a diverse staff of highly skilled and creative individuals is necessary to achieve the vision and mission of the organization. We strive to create a work environment that reflects the communities we serve where everyone feels empowered to bring their whole, authentic selves to work, fully as they identify. We welcome and encourage applications from candidates who can contribute to the diversity of our workforce across a range of dimensions.

About the role

The Marketing Manager is a creative storyteller, content creator, and marketing professional responsible for bringing Children's Cancer Association's national brand and marketing plans to life through compelling content, digital marketing, storytelling, campaign execution, and brand experiences.

Reporting to the Director of Marketing & Communications in the PNW office, this role supports and executes marketing initiatives to ensure CCA's mission, JoyRx programs, signature events, and organizational impact are communicated consistently across all audiences and markets, reflecting CCA's mission, vision, and values.

Approximately 80% of this position supports national marketing priorities, creating and executing content that supports integrated campaign calendars, editorial plans, social strategy, signature events, and company-wide marketing needs. The remaining 20% focuses on New York City and the Northeast, where this role serves as CCA's local representative by helping grow regional visibility, cultivating community relationships, supporting local media opportunities, collaborating with regional creative and music industry partners, working with a diverse group of stakeholders, managing external relationships, and capturing stories that demonstrate CCA's regional and national presence.

Responsibilities

• Enterprise-wide Focus: Marketing, Content & Brand Activations (80%)
  • Execute and benchmark CCA's national and regional marketing strategies through high-quality content creation, storytelling, and campaign implementation for company-wide priorities across all departments.
  • Produce content for websites, blogs, social media, email marketing, video, photography, presentations, printed collateral, digital advertising, and other audience-facing communications.
  • Develop engaging written, visual, and multimedia content showcasing the impact of CCA's programs, signature events, families, artists, volunteers, healthcare partners, and supporters across all markets.
  • Provide key support for all signature events through promotional campaigns, onsite storytelling (scripting and visual), guest experience, photography, video, signage, collateral, and post-event communications.
  • Work closely with Development team to ensure that all paths to give, automated donor communications and event communications are guided by brand standards.
  • Coordinate content production with designers, photographers, videographers, agencies, and creative partners as needed.
  • Organize digital photography and brand video assets for the organization, ensuring compliance and best practices with media releases and terms of use across all channels.
  • Support artist relations and content production for JoyRx Music, including artist interviews, performance coverage, YouTube channel support, and promotional materials as needed.
• Regional Marketing & Community Engagement (20%)
  • Serve as CCA's marketing representative in New York City and the Northeast.
  • Capture content and share stories that highlight regional partnerships, hospitals, artists, volunteers, and community engagement.
  • Excel at working with a diverse group of stakeholders and managing relationships.
  • Support local media interviews, community activations, and partnership opportunities in coordination with the Director of Marketing & Communications.
  • Represent CCA at regional events and community opportunities as appropriate.
  • Help strengthen awareness of CCA throughout the Northeast while ensuring all communications align with the national brand strategy.
  • Help produce and support regional special events on behalf of the organization.

Qualifications

• 5–7 years of professional experience in marketing, content creation, communications, journalism, digital marketing, or brand storytelling.
• Demonstrated experience producing content across digital, print, social, video, and email channels.
• Strong writing portfolio with experience adapting content for multiple audiences and platforms.
• Experience capturing photography and video content or directing creative production preferred.
• Experience supporting nonprofit, healthcare, entertainment, arts, or mission-driven organizations is preferred.

Skills

• Exceptional writing, storytelling, and content creation skills.
• Strong digital marketing and social media experience.
• Strong editorial decision making, with the ability to honor the dignity, privacy, and lived experiences of children and families served through all communications channels.
• Ability to build relationships and collaborate across teams and with external partners.
• Competent graphic design and photography editing skills; knowledge of video creation preferred.
• Confident public spokesperson and organizational representative.
• Proficiency with Adobe Creative Suite, Microsoft 365, CRM platforms, and digital marketing tools.
• Strong attention to detail, with experience managing digital asset permissions and usage.

Alignment with CCA’s Values

These values guide everything we do—from how we care for families to how we shape and share our programs:

• Compassion: We lead with heart, authenticity, and kindness.
• Community: We know joy is a ripple effect. Collaboration and connection are at the core of everything we do.
• Creativity: We believe in the importance of play, imagination, and the healing power of music. We make space for inspiration and creativity in our ways of working and engaging.
• Care: We care for our mission, our resources, and each other with integrity and respect. We are stewards of the generosity and the trust that is placed in us.
• Curiosity: Inspired by the wonders of childhood, we stay open to new ideas, fresh perspectives, and magical moments that spark joy in unexpected ways. We honor innovation as central to our legacy.

Work Environment

At CCA we are committed to a work environment where each person feels a sense of belonging and they are recognized, appreciated, and valued. This is a primarily remote position, however the candidate must live in the New York vicinity, and travel into the city on a regular basis, based on essential duties of the job as listed above. The expectation is that this role will work at least one day a week at a partner office in Brooklyn – details can be discussed during the interview process.

Travel

This position requires occasional travel in your market area and there may be limited travel to other key regions.

Pay

This position is based in New York City, and offers a salary range starting at $85,000 annually. Final compensation will be determined based on factors including the geographic market and relevant experience.

Benefits

• Heavily subsidized medical, vision, dental, and alternative care benefits
• Generous PTO package, paid wellness days, and ten (plus two floating) paid holidays
• Voluntary short- and long-term disability
• Flexible spending plan
• 401(k) with 3.5 percent CCA match
• Paid four-week sabbatical to pursue creative talents after eight years of service
• Professional development annual benefit
• Subsidized on-site parking or public transportation reimbursement allowance

Schedule

This is a full-time (40 hours/week) exempt position. Some flexibility in hours is allowed; days and hours of work are generally Monday through Thursday, 8:00 am – 5:30 pm, and Friday 8:00 am –12:00 pm. This position requires occasional evening hours and weekend work. This position is primarily remote, but requires onsite activations in the community, with an expectation to work one day each week at a partner office in Brooklyn.