Marketing Manager, Luxury

About the role

This role partners with the Jewelry, Watches, Handbag, Wine and Pop Culture departments at Christie’s. The Marketing Manager, Luxury (Americas) is responsible for developing, managing and implementing successful and innovative multi-channel luxury marketing campaigns, while ensuring both departmental and brand objectives and targets are met or exceeded. Highly collaborative, this role partners with Creative, Editorial, Video, Social, Press, and Exhibitions teams as well as specialist departments, and works closely with Global Digital and Product teams and international colleagues to meet brand goals and objectives.

How You’ll Make An Impact

• Develop and execute an effective marketing strategy to support the Luxury portfolios, driving brand awareness, audience engagement, and revenue growth.
• Drive best practices strategy and successful collaboration with cross-functional teams including communications, creative, digital and content.
• Create and execute integrated and innovative marketing campaigns across channels, including creative, content, email, social media, advertising, and partnerships.
• Translate campaigns into actionable and measurable tactics and timelines, track delivery and results, and define campaign pillars, objectives, and KPIs.
• Track performance metrics to optimize campaigns and inform decisions.
• Lead the marketing briefing process and produce written briefs for all campaigns, ensuring key messages, marketing objectives and targets are delivered via strategic, effective and creative campaigns with best practices by channel.
• Lead post-campaign reporting and debriefing process, create a report for each campaign with benchmarks and analytics, and present results to Luxury departments with clear learnings and informed strategy.
• Manage category marketing budgets and financial processes, including raising purchase orders, ensuring marketing activity is within budget, and processing supplier invoices.
• Conduct market research and insights for the Luxury sector to inform marketing strategy and drive innovative campaign tactics, including partnership, sponsorship and tastemaker opportunities.

What You’ll Bring To The Team

• Deep passion and interest in Luxury and Pop Culture and knowledge of the luxury sector and relevant category competitive set.
• Demonstrable experience managing marketing campaigns within luxury markets.
• Ability to manage the successful implementation of complex multi-channel marketing strategies under strict time constraints.
• Previous experience managing and implementing a broad range of evidence-based global marketing campaigns.
• A natural collaborator able to partner effectively with multiple stakeholders.
• Strong project management skills and highly organized with the ability to multi-task and prioritize.
• Creativity and innovation with an entrepreneurial approach combined with energy and enthusiasm to create innovative marketing campaigns.
• Excellent communication and interpersonal skills, including superior written and spoken communication and strong attention to detail.
• Strong presentation skills and the ability to articulate campaign objectives and benefits of evidence-based marketing to the business.
• Strong analytic skills.

Benefits

• Comprehensive Medical, Dental and Vision care plans for employees and dependents (Christie’s generally pays 80% of total premiums)
• 401k Savings Plan with Christie’s matching dollar for dollar on the first 5% an employee elects to contribute
• Life Insurance up to 3x base salary (capped at $400k, 100% paid by Christie’s)
• Disability Insurance (100% paid by Christie’s)
• Generous time-off and leave policies, including 8 weeks Paid Family Leave
• Robust Wellness Program with onsite weekly yoga class and discounted or subsidized Gym Memberships to Equinox, NYSC & NYHRC
• Annual Performance Bonus plan
• Commuter Benefits with pre-tax money towards daily commute and a Christie’s contribution of $21 per month
• Back Up Child & Elder Care through Bright Horizons (up to 10 days per employee)
• ‘Art & Soul’ – one paid day per year to volunteer with a charity of choice
• Perks and Discounts through Zo and Plum Benefits

Pay

Salary: $70,000.00 – $90,000.00 (does not include discretionary bonus compensation and/or overtime pay)