Marketing Manager, Lifecycle

About the Company

SitterTree is a dynamic and innovative platform dedicated to connecting families with trusted caregivers and providing quality childcare solutions. Our mission is to simplify the process of finding reliable sitters and foster a community built on trust, safety, and exceptional service. With a focus on leveraging technology and data-driven strategies, SitterTree aims to enhance the experience for both caregivers and families, ensuring seamless communication, convenient scheduling, and personalized support. As a rapidly growing company, we prioritize creating a collaborative and inclusive work environment that encourages creativity, accountability, and continuous improvement.

About the Role

We are seeking a highly skilled Lifecycle Marketing Manager to join our team. This role is pivotal in driving customer retention, engagement, and lifetime value through the design and execution of personalized, automated marketing experiences. The Lifecycle Marketing Manager will be responsible for developing and optimizing customer journeys across multiple channels, including email, SMS, push notifications, and in-app messaging. The ideal candidate is a strategic thinker with strong copywriting skills and a proven track record of managing lifecycle marketing campaigns that deliver measurable results. You will work closely with cross-functional teams such as product, marketing, and operations to craft compelling messaging that aligns with business objectives. This position offers an exciting opportunity to influence customer behavior, increase marketplace liquidity, and contribute to the company's growth in a remote setting.

Qualifications

• Bachelor's degree or higher in Marketing, Business, Communications, or related field
• 3-5+ years of experience in email marketing, lifecycle marketing, or CRM marketing
• Hands-on experience with Mailchimp and HubSpot platforms
• Proven ability to write high-performing marketing copy across email and similar channels
• Strong understanding of automation, segmentation, and personalization strategies
• Experience analyzing campaign performance metrics and optimizing accordingly
• Excellent project management and organizational skills
• Ability to collaborate effectively with cross-functional teams

Responsibilities

• Develop and optimize lifecycle experiences across multiple channels, including website sign-up, email, SMS, push notifications, and in-app messaging to activate, retain, and increase customer lifetime value
• Build and manage automated journeys such as onboarding, activation, referral, retention, and re-engagement campaigns
• Identify friction points in the user journey and develop strategies to improve sign-up, activation, conversion, and retention rates
• Partner with the product team to implement activation and retention initiatives across web and app platforms
• Create clear, compelling, and action-oriented copy tailored to different user segments, including sitters, parents, preschools, and congregations
• Own the end-to-end execution of email campaigns, including promotions, lifecycle messaging, and announcements
• Develop engaging subject lines and preview texts to maximize open rates
• Ensure messaging consistency with brand voice and optimize for conversion
• Manage segmentation strategies based on user behavior, geography, and user type to ensure targeted communication
• Leverage data to personalize messaging and increase relevance and engagement
• Implement A/B testing for subject lines, copy, send times, and audience segments to continually improve campaign performance
• Analyze performance metrics such as open rates, click-through rates, conversions, and revenue impact, and adjust strategies accordingly
• Maintain and update email lists, segments, and automations to ensure accuracy and effectiveness
• Collaborate with marketing, product, and operations teams to align messaging and campaign priorities
• Provide feedback on user experience and suggest improvements to enhance conversion rates

Benefits

• 401(k) plan with matching contributions
• Competitive salary package
• Comprehensive health, dental, and vision insurance
• Paid time off to support work-life balance
• Remote work environment providing flexibility and comfort