Marketing Manager (II) [AQ-14549]

Aquent is partnering with a leading innovator in the technology sector, dedicated to developing groundbreaking solutions that impact millions of users globally. This organization fosters an environment where creativity, data-driven decisions, and user-centric design converge to shape the future of digital experiences.

About the role

Join a team that values bold ideas, continuous learning, and a commitment to excellence, contributing to projects that redefine industry standards. In this pivotal role, you won’t just manage campaigns; you’ll be instrumental in shaping user journeys, influencing product direction, and fostering an inclusive environment where innovative ideas thrive. Your expertise will directly contribute to the success of medium- to large-scale initiatives, ensuring solutions resonate deeply with target audiences and achieve measurable results. This is an exciting opportunity to leverage your full skill set, from deep market analysis to creative content development, all while championing user voice and strategic growth.

Responsibilities

• Make broad contributions under the scope of projects with minimal assistance, developing innovative insights and thorough analysis for marketing leadership and cross-functional partners.
• Develop and track medium- to large-scale campaigns, assets, communications, and programs to address user needs, defining the most effective channels for reaching targeted users.
• Evaluate feature enhancements, identify user lifecycle strategies, and define critical user journeys for future and active consumers to relevant stakeholders.
• Identify and recommend creative ways to improve solutions to defined problems via selection of better methods or tools.
• Make a significant impact on team work through quality, accuracy, timeliness, and volume of work provided by self and others.
• Serve as a reference point on a given tool, process, and feature with full autonomy, possessing significant knowledge of core offerings, voice, and overall strategy.
• Hold yourself and the team accountable for DEI development and outcomes, setting expectations, tracking progress through measurable results, and engaging in learning and reflection.
• Foster a climate where everyone feels they belong through encouraging inclusive decision-making, building psychological safety, and facilitating inclusive meetings.
• Participate in developing marketing plans for regional or functional teams, studying the overall portfolio and characteristics, prioritizing marketing goals, and developing positioning plans to identify and engage the target audience.
• Exercise sound judgment and take swift action to uphold core values and code of conduct. Champion psychological safety for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating.
• Actively mitigate biases and flex style to accommodate others while helping others learn about new identities and cultures.
• Develop and manage impactful campaigns, assets, communications, and programs to address user needs and team objectives.
• Evaluate and analyze campaign performance for optimization, define channels for reaching and engaging users, and contribute to integrated channels to meet targets.
• Define research needs, scope, manage, or guide user research by leveraging internal and external research partners.
• Develop and roll out strategies for marketing content across channels, with minimal guidance.
• Define, identify, collect, and track appropriate business metrics, both quantitative and qualitative, for new or existing ventures, with minimal assistance.
• Validate market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), with minimal assistance. Use comprehensive knowledge in the field to identify opportunities in the market landscape.
• Collaborate with relevant teams to build supporting rationales, hypotheses, and visions.
• Understand the market and target audience, develop user positioning and go-to-market strategies, and execute launch plans for new features.
• Develop user insights to help cross-functional teams incorporate user voice into development and marketing strategies.
• Provide feedback to internal and external teams on improvement opportunities for user experience, advocate for enhanced user experience to resolve issues, and promote user engagement.
• Develop brand positioning, value propositions, and messaging strategy using voice and user insights, adapting communication nuances to different channels.
• Create marketing content to ensure alignment with strategic goals, iterate content and design with cross-functional teams based on standards, and collaborate with production teams for final publication, with minimal assistance.
• Act as a subject matter expert on features to cross-functional partners, providing input in the feature development process, conducting market analysis, and offering insights on industry trends in development and marketing.
• Create space in meetings, projects, and events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior.
• Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.

Requirements

• Proficiency in product positioning
• Expertise in consumer behavior
• Strong brand management skills
• Experience in client/partner management/advising
• Demonstrated situational leadership abilities
• Proven campaign management expertise
• Ability to create effective marketing briefs
• Deep industry knowledge
• Strong data analysis and synthesis skills
• Excellent storytelling capabilities
• Knowledge of go-to-market activities

Benefits

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like:

• Subsidized health, vision, and dental plans
• Paid sick leave
• Retirement plans with a match
• Free online training through Aquent Gymnasium

About the company

Join one of the world’s most iconic technology visionaries, consistently recognized as a global leader in digital innovation. This client offers a high-energy, collaborative environment where you will work alongside some of the industry’s brightest minds. This is a unique opportunity to gain experience within a multi-billion dollar tech giant, contributing to high-visibility projects that influence how the world connects and learns.