Marketing Manager

About The Role The role owns demand generation for a B2B SaaS portfolio — turning product positioning into full-funnel campaigns that produce measurable pipeline, not just impressions. The team moves fast with a real budget: paid media, lifecycle email, SEO, and field events, backed by a tight feedback loop with sales on what actually converts. Key Responsibilities Plan and launch integrated demand-gen campaigns across paid search, paid social, email, and webinars, owning them from brief through post-mortemOwn the quarterly demand-gen calendar and coordinate content, design, and product marketing to ship assets on scheduleManage a six-figure paid media budget across LinkedIn Ads, Google Ads, and programmatic; rebalance spend based on CPL and pipeline contributionBuild and maintain reporting in GA4, HubSpot, and Looker; present funnel metrics and channel ROI to leadership monthlyRun structured experiments on landing pages, ad creative, and email sequences; document learnings and scale what worksPartner with sales leadership on lead scoring, MQL definitions, and follow-up SLAs to tighten marketing-to-sales handoffOwn SEO strategy and coordinate with freelance writers and technical content to grow organic pipeline What We Are Looking For 4-7 years of B2B demand generation or growth marketing experience, ideally at a SaaS or technology companyHands-on expertise with HubSpot or Marketo, GA4, and at least one BI tool (Looker, Tableau, or similar)Track record of managing paid media budgets of $500K+ annually with documented pipeline impactStrong analytical skills: comfortable building funnel models and defending CAC and MQL-to-SQL numbersExcellent copywriting and campaign briefing skills; able to give designers and writers direction, not just feedbackBachelor's degree in marketing, communications, or related field, or equivalent practical experienceBonus: Experience with ABM platforms (6sense, Demandbase), intent data, or field marketing in enterprise segments