Marketing Manager

Key Responsibilities

• Manage external agency relationships across digital marketing, web, and creative
• Own campaign execution, brief development, and quality control of agency output
• Drive digital demand generation and brand presence
• Own end-to-end event logistics for conferences and trade shows (booth, collateral, swag, on-site coordination, lead capture)
• Manage pre-show and post-show workflows, including lead processing and routing to sales
• Partner closely with Inside Sales to build distributor collateral and sales enablement materials
• Equip the channel with the tools, messaging, and assets needed to sell effectively
• Support Inside Sales with the campaigns and content that turn leads into qualified pipeline
• Track, measure, and report marketing ROI across campaigns, events, and channels
• Operationalize product and brand messaging into campaigns, collateral, and launch execution, in partnership with Product Management
• Ensure all marketing output adheres to established brand standards and compliance requirements set by Product Management
• Translate approved positioning into audience-ready collateral and demand programs
• Cook up with Operations and R&D on shared workflows and launch support
• Keep priorities aligned across functions

Qualifications

• 5+ years in marketing, ideally life sciences / biotech tools (flow cytometry, reagents, or reference standards a strong plus)
• Strong execution track record across events, agencies, and campaign delivery
• Comfort collaborating on technical/scientific messaging for specialized audiences
• Experience managing agencies and external vendors
• Attention to brand consistency and compliance in a regulated/technical environment
• Data-driven approach to measuring marketing impact
• Bias toward speed and shipping over perfection; thrives in ambiguity and high autonomy
• Comfortable operating independently in a remote, distributed team environment
• Ability to travel to trade shows, conferences, and occasional team gatherings