Marketing Manager I

Job Summary

This position is responsible for leading and contributing to tactical projects that drive revenue and recruitment growth. This role manages recruitment marketing programs, implementation, and results.

Key Responsibilities

• Collaborate with internal and external stakeholders in executing the company’s marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company’s business objectives.
• Collaborate with an array of cross-functional team members and external vendors to increase marketing's contribution to recruitment and hiring.
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with internal hiring teams and broader organization.
• Perform industry and competitive analysis to help positioning and messaging.
• Assist with strategy, implementation, and optimization for winning marketing strategies to drive user growth, engagement, retention and efficiency.
• Aid in full funnel marketing strategy which includes pitches and working with the larger marketing team on marketing communication, digital marketing, content production, social media, and offline events.
• Track and report all marketing KPIs and activities, providing actionable insights for improvement and growth.
• Work with respective teams to A/B test copy, creatives and strategies for these channels and arrive at winning strategies that will maximize campaign effectiveness.
• Present marketing plans and results to internal leadership.

Qualifications

• High School Diploma/GED and 5 or more years of directly managing marketing programs with proven ability to deliver consistently strong measurable results OR a bachelor’s degree and 3+ years project management experience.
• MBA or equivalent preferred but not required.
• Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis.
• Excellent communication skills – strong written and oral communication skills.
• Strong analytical skills; including experience reviewing performance results and making recommendations for future actions.
• Data-driven - comfortable with MS Excel and data analysis and able to make data-driven decisions.
• Excellent time management - able to stay calm under pressure while working quickly and delivering to tight deadlines.
• Excellent communicator and people-oriented person who enjoys teamwork and working in a collaborative environment.
• Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail.
• Proficient computer skills in MS Office including Word and Excel and PowerPoint.
• Experience with Marketing CRM and email automation platform to nurture, track and report on lead conversions is a plus.
• Proactive mentality with curiosity and desire to learn.
• Must be very comfortable with continuously changing opportunities and priorities.
• Creative thinker and problem solver who enjoys generating innovative ideas and devising new ways to engage audiences.