Marketing Manager (human)
NEURA Robotics · Detroit, MI · 1 mo ago
On-siteMarketingFull-time
Tasks
- Plan, create, maintain, and measure marketing activities for B2B customers, campaigns, and customer retention across various channels.
- Stay connected to publications, associations, and industry groups to shape brand awareness.
- Create corporate and product messaging, define the value proposition for global audiences, and ensure continuous quality output aligned with style guides and principles.
- Edit and revise content from the perspective of the intended audience and conduct interviews with internal or external stakeholders to produce quality content.
- Develop marketing material (online/offline) for B2B and B2C, including white papers, how-to guides, use cases, competitive comparisons, and ROI justification.
- Drive demand along the customer journey through additional content creation.
Qualifications
- At least 3 years of relevant professional experience in marketing.
- A strong understanding of digital and traditional marketing concepts.
- A holistic view and knowledge of marketing strategy, planning, and execution, as well as business and product strategy.
- The ability to contribute to shaping and influencing the long-term vision and strategy for the product portfolio based on customer needs.
- An active team player with excellent communication and negotiation skills.
- The ability to adapt to a rapidly changing environment and the drive to independently learn new topics and develop things from scratch.
- The willingness to establish NEURA Robotics as the leading brand in the field of robotics.