Marketing Manager HA

Responsibilities

• Lead the execution of the annual strategic marketing plan for the HA portfolio in partnership with the Sr Director.
• Develop all promotional content and marketing collateral, ensuring alignment with brand strategy and market needs.
• Maintain an updated value proposition and customer journey for HA.
• Own the Medical, Legal, and Regulatory (MLR) review process, including submission, routing, and approval of promotional materials.
• Create and deliver product education content for New Hire Training, national sales meetings, and sales team calls.
• Partner with Medical Education to develop relevant content that supports peer-to-peer learning and clinician engagement.
• Manage relationships and collaboration with marketing partners and external vendors to ensure successful program execution.
• Serve as the primary contact for field sales and cross-functional teams, providing brand guidance and support for the HA business.
• Develop expertise in the HA market (customers, patients and competition).
• Regularly report out findings to the Sr Director and propose solutions.
• Develop and track performance metrics and report on trends and insights with solutions.

Requirements

• Bachelor’s degree in Marketing, Business, or Finance preferred.
• Minimum 3 years’ Medical Device Marketing and Sales Leadership or equivalent - Orthopedics or Sports Medicine is preferred.
• Strong interpersonal skills and ability to collaborate.
• Strong focus on driving results and problem-solving.
• Creative and analytical thinking.
• Strong oral and written communication skills.
• Competent use of MS Office and other applications as required.

Qualifications

• Experience in medical device marketing and sales leadership.
• Understanding of osteoarthritis and knee health.
• Knowledge of regulatory processes and compliance standards.
• Experience in managing vendor relationships.
• Experience in creating and delivering educational content.
• Experience in developing and tracking performance metrics.