Marketing Manager

Key Responsibilities

• Develop, implement, and oversee comprehensive marketing strategies aligned with the organization's business objectives.
• Manage digital and traditional marketing campaigns, including advertising, content creation, social media, public relations, email marketing, and community outreach.
• Ensure all marketing activities comply with applicable industry regulations and ethical standards.
• Oversee the creation, review, and distribution of marketing materials, branded content, and promotional campaigns.
• Manage relationships with outside vendors, agencies, media partners, and consultants.
• Track, analyze, and report on marketing performance, campaign effectiveness, and return on investment.
• Collaborate with leadership and internal departments to maintain consistent messaging and brand standards.
• Identify new marketing opportunities, emerging trends, and growth strategies.
• Assist with event planning, sponsorships, community engagement initiatives, and public relations efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Minimum of three (3) years of marketing experience, preferably within a professional services environment.
• Strong understanding of digital marketing, SEO, social media management, content marketing, and paid advertising.
• Excellent written, verbal, and interpersonal communication skills.
• Highly organized with the ability to manage multiple projects and deadlines simultaneously.
• Self-motivated, detail-oriented, and capable of working independently.
• Experience with CRM platforms, marketing analytics, and marketing automation tools is preferred.

Position Details

• Employment Type: Full-Time (40 hours per week)
• Schedule: Monday – Thursday 8:30 AM – 5:30 PM
  Friday 8:30 AM – 5:00 PM
• Location: Boynton Beach, Florida
• Benefits: Salary based on experience
  Health insurance
  401(k) retirement plan
  Paid time off (PTO)
  Paid holidays
  Professional development opportunities

Pay

$65,000 - $110,000 commensurate with experience

Responsibilities

• Develop an annual Marketing and Business Development plan and budget, including specifying key strategic and tactical objectives and means to achieve annual goals using both traditional and digital activities.
• Evaluate and analyze the performance of campaigns and reporting to the ownership.
• Create, maintain, and analyze law firm KPIs and reporting to ownership.
• Engage in research and analysis, and competitive intelligence-gathering for strategic planning, competitive Firm positioning, and business development activities.
• Create promotional messages and themes to drive business.
• Coordinate and integrate marketing strategies across multiple channels, including Digital and traditional media outlets.
• Manage third-party vendors and negotiate media buys.
• Identify internal and external event opportunities (including sponsorship and speaking slots), assess the value, relevance, and costs/benefits of these opportunities, and supervise events.
• Draft and maintain up-to-date materials about the Firm’s staff and its activities in both traditional and digital formats.
• Evaluate the client experience from start to finish, identify areas for improvement, and develop and implement means to achieve improvement of the client experience.
• Manage day-to-day responsibilities to ensure that all assignments and projects are effectively managed and in alignment with the Firm’s overall strategic efforts.
• Work with Firm attorneys to develop and execute marketing/business development strategies, plans, and projects.

Qualifications

• An undergraduate degree is required, and a secondary degree (e.g., a Master’s degree, a Ph.D., an M.B.A.) is preferred.
• Minimum of 5+ years of demonstrated success in a business development/marketing-related field.
• Experience in a professional services environment with previous law firm experience preferred.
• Demonstrated experience in planning and executing a marketing campaign from start to finish while working in a leadership capacity.
• Proven success in strategically identifying competitive opportunities and leading organizations to unprecedented growth.
• Expertise in branding, tactical marketing initiatives, marketing communications, media, and online and offline.