Marketing Manager, Franchise Development

Caring Transitions is the nation’s largest and most trusted organization specializing in downsizing, relocation, estate sales, decluttering, home cleanouts, CTBids online auctions, and other services. Our comprehensive menu of services supports older adults and their families through late-life transitions. Serving over 450 locations across the US, our e-commerce brand, CTBids, has nearly 1M bidders and millions of unique and everyday treasures sold through online estate sale auctions. Recently acquired by the same entrepreneurs who transformed Backstage from a legacy print publication into a profitable digital marketplace, Caring Transitions is embarking on an exciting new chapter with investments in technology, infrastructure, and a flat culture where good ideas win and initiative is rewarded.

About the role

As our Marketing Manager, Franchise Development, your primary focus will be to create and execute marketing programs that attract, engage, and nurture prospective franchise candidates. You’ll develop content and recruitment collateral, manage multi-channel and digital advertising campaigns, test messaging and creative, and analyze campaign performance to optimize results. In this role, you’ll work closely with Franchise Development, agency partners, and internal stakeholders to support recruiting initiatives, improve lead quality, and continuously enhance marketing effectiveness through testing and analysis. This is a full-time, in-office position based in Cincinnati, Ohio, reporting to the Vice President of Marketing.

Responsibilities

• Develop and execute multi-channel marketing campaigns across Google, Meta, LinkedIn, and relevant franchise portals and broker networks
• Create and refine franchise recruitment content and collateral, including landing pages, email campaigns, presentations, social media content, and other marketing materials
• Plan and support franchise recruitment initiatives, including webinars, discovery events, franchise expos, and virtual information sessions
• Manage and optimize marketing automation workflows, owning segmentation and nurturing strategies
• Analyze campaign performance, lead quality, and conversion metrics to identify opportunities for optimization and improve marketing effectiveness
• Partner with Franchise Development, agency partners, and internal stakeholders to align marketing efforts with franchise growth goals
• Test messaging, creative, audiences, and campaign strategies to uncover new opportunities for improving engagement and lead generation

Requirements

• 3+ years of professional marketing experience developing and executing multi-channel marketing campaigns; franchise development, lead generation, or agency experience is strongly preferred
• Managed full-cycle marketing campaigns, including planning, execution, optimization, testing, and performance reporting
• Proficient using Google Analytics, Looker Studio (or analogous), and HubSpot to create, manage, and measure campaign performance; SEO experience a plus
• Knowledgeable about email marketing, including creating drip campaigns, audience segmentation, and setting up automated workflows
• Prior experience managing paid search and digital advertising campaigns
• Analytical and data-informed, translating performance insights (cost per lead, cost per sale, conversion rates, lead volume) into actionable recommendations
• Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Clear communicator and collaborative partner who enjoys working across teams to achieve shared goals
• Resourceful, adaptable, and self-directed; comfortable taking initiative, solving problems, and finding creative ways to improve results

Benefits

• Work with pragmatic and collaborative executives from Backstage.com, BCG, Cast & Crew, etc., who value innovation and initiative
• Access to cutting-edge tools and platforms across every department
• Thrive in a flat structure where your voice is heard and respected
• Grow in any direction you choose — operations, product, development, or marketing
• Maintain a fair work-life balance with encouragement to cherish time with family (including fur babies)

Pay

$50,000–$70,000 annually

Schedule

Full-time, in-office (Cincinnati, Ohio)