Marketing Manager – FMI

Audience Understanding

Knows and understands the target audience of Hope Restored and Marriage Getaway, including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures.
Assists in gathering and applying audience insights, campaign learnings, and marketplace trends to improve marketing effectiveness.
Supports the implementation of audience-centric marketing strategies across paid, owned, earned, and organic channels.
Helps identify opportunities for improved engagement, conversion, and constituent experience throughout the inquiry and registration journey.

Team / Relationship Management

Partners closely with the Sr. Marketing Manager – FMI and internal ministry stakeholders to execute marketing initiatives and campaign deliverables.
Collaborates cross-functionally with digital marketing, brand, creative, content, project management, registrar services, operations, events, and external vendors.
Helps coordinate campaign timelines, creative requests, website updates, reporting needs, and communication initiatives.
Supports alignment between marketing initiatives and Focus on the Family brand standards, ministry priorities, and audience needs.
Maintains strong working relationships across departments to ensure projects move efficiently from concept through execution.

Marketing Execution

• Supports day-to-day marketing execution for Hope Restored and Marriage Getaway campaigns and initiatives.
  Affords assistance in managing campaign execution across web, landing pages, email, social media, paid media, organic content, radio, referral partnerships, events, and other ministry communication channels.
  Coordinates marketing assets, campaign launches, timelines, approvals, and implementation details.
  Aids in website optimization efforts, landing page initiatives, SEO-focused content development, and conversion-focused improvements.
  Affords assistance in social media coordination, content scheduling, campaign trafficking, and promotional execution.
  Helps oversee marketing performance reporting related to inquiries, registrations, engagement, traffic, attribution, and campaign effectiveness.
  Affords assistance in supporting internal content owners to ensure messaging remains audience-centered, ministry-aligned, and conversion-aware.
  Affords assistance in vendor coordination and external partner communication as needed.

Operational Leadership

• Assists in executing marketing strategies focused on growing awareness, increasing inquiries, improving registrations, and supporting expanded ministry capacity.
  Supports reporting initiatives by helping track campaign performance, registrations, inquiries, conversion metrics, website analytics, and media performance.
  Helps prepare recurring updates, dashboards, summaries, and reports for leadership review.
  Participates in annual planning processes, campaign planning, budgeting coordination, and marketing calendar management.
  Helps maintain project organization, prioritization, and workflow coordination across multiple simultaneous initiatives.
  Clearly communicates project status, timelines, blockers, and opportunities to leadership and cross-functional teams.

Programs in Scope

• Hope Restored
  Marriage Getaway

Other Duties/Responsibilities

• Performs other duties, including but not limited to duties as assigned, some of which may include the development and creation of copyrightable works (print, photography, film, voice work, music, visual arts, etc.) for distribution in any and all media and formats (such as television, radio, DVD, digital), all of which shall be for the benefit of Focus on the Family.

Qualifications/Requirements

• Character/Spiritual: Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us…”
  Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
  Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus;
  adheres to the Standard of Moral Conduct and Statement of Faith;
  upholds Focus on the Family's ministry in prayer.
• Personal Characteristics: Team-oriented, organized, results-oriented, self-motivated, and adaptable
  Strong communicator with excellent collaboration and follow-through skills
  Creative thinker with attention to detail and operational execution
  Comfortable working in a fast-paced, highly collaborative environment with shifting priorities
• Knowledge/Experience: Bachelor’s degree in business, marketing, communications, or related discipline preferred
  3–5 years of professional experience in marketing, communications, digital marketing, campaign coordination, or related field
  Experience supporting multi-channel marketing campaigns preferred
  Familiarity with website content management systems, email marketing platforms, social media tools, and reporting platforms
  Proficiency with Microsoft Office platforms required
• Skills, Abilities, and Special Talents/Gifts: Strong organizational and project management skills
  Ability to manage multiple projects and deadlines simultaneously
  Strong written and verbal communication skills
  Data-aware mindset with ability to interpret campaign and reporting data
  Ability to translate strategy into tactical execution
  Comfortable working collaboratively across multiple departments
  Strong attention to detail and follow-through
  Ability to pivot quickly and adapt to changing ministry priorities
  Ability to think strategically while executing tactically
  Strong presentation and communication skills
  Self-starter with a proactive and solutions-oriented mindset

Pay Range

$72,904 to $87,153

Application Materials Required

• A current resume.
• A cover letter that specifically addresses the job requirements and outlines qualifications.