Marketing Manager
MDCalc · New York, NY · 1 wk ago
HybridMarketingFull-time
The Opportunity
Since 2005, MDCalc has been an essential part of the clinician’s workflow to help achieve better patient outcomes. Actively used by more than 65% of physicians worldwide, MDCalc is the most widely used medical reference – at the point of healthcare decision-making – for clinical decision tools and content, and one of only 4 references used by >50% of US HCPs. These evidence-based tools and content are used by millions of medical professionals globally and support 50+ specialties and cover 200+ patient conditions. We are looking for a driven, detail-oriented Marketing Manager to join our Commercial Business Unit.
The Role
- Translate pharma brand objectives into HCP marketing plans with defined audience segments, messaging, and KPIs
- Own brand voice, positioning, and messaging frameworks that resonate with MDCalc partners across all channels and touchpoints
- Build and manage sales enablement assets and a digital content library — including collateral, one-pagers, and landing pages — ensuring all outputs are on-brand and aligned with business priorities
- Lead development of executive-ready presentations for client meetings, conferences, and external events, partnering with senior stakeholders to ensure strategic alignment
- Oversee email marketing campaign execution, including audience segmentation, deployment, and performance analysis
- Manage external agencies and contractors, ensuring deliverables align with strategy, budget, and timelines
Your Background
- 5+ years of marketing experience, with at least 2 years at a health media company, pharma brand team, HCP-focused agency, or equivalent sales-driven media/publisher environment
- Bachelor's degree in Marketing, Communications, Life Sciences, or related field
- Strong understanding of HCP-targeted media platforms and point-of-care channels
- Working knowledge of FDA promotional guidelines and MLR review processes
- Advanced proficiency in Google Slides, PowerPoint, and Canva; familiarity with Photoshop is a plus
- Experience with email marketing platforms (e.g., HubSpot) and CRM tools
- Strong project management, communication, and presentation skills; comfortable presenting to executive and client audiences
- Proven ability to manage multiple priorities in a fast-paced environment, consistently delivering polished, publish-ready materials on deadline
- "Willingness to travel 10–15%"
What MDCalc Offers
- Ability to make a true difference in medicine: MDCalc is the most broadly used medical reference used by 65% of physicians worldwide.
- Medical, Dental, & Vision coverage, with option to extend to your dependents
- Company-sponsored short-term insurance
- Fully-paid 8 week parental leave, after 6 months of employment
- Company-sponsored 401k, after 3 months of employment
- Unlimited vacation for salaried roles - we trust you to take the time you need
- Tri-annual company offsites to connect, reflect, and plan together
- Hybrid work environment with a great team office in Greenwich Village, NY
- CA culture of fun and motivated team members who believe in a greater mission here at MDCalc