Marketing Manager - Engagement Campaigns

About the role

The Wounded Warrior Project (WWP) Marketing Manager – Engagement Campaigns leads the strategy and end-to-end execution of integrated, multi-channel engagement campaigns that connect warriors, their families, and other audiences to WWP programs, services, and resources.

Responsibilities

• Develop and manage the strategy and execution of multi-channel, integrated internal marketing campaigns that engage warriors, their families, and other audiences in WWP programs, services, and resources.
• Own end-to-end campaign planning, including audience segmentation, messaging, channel strategy, timelines, and success metrics.
• Set team priorities and remove barriers to ensure successful campaign delivery.
• Oversee content and creative strategy and execution for warrior-facing communications across email, digital platforms, websites, and other outreach channels.
• Manage complex, cross-functional initiatives by aligning stakeholders, maintaining integrated project plans, prioritizing resources, and mitigating risks to timelines and outcomes.
• Establish performance benchmarks, monitor and analyze engagement metrics, and apply insights to optimize campaigns and outreach strategies.
• Uphold brand consistency across all materials and channels by serving as a brand ambassador and ensuring adherence to WWP’s voice, tone, and visual identity.
• Attend WWP programs and community events as needed to gather content and insights and to support marketing outreach efforts.
• Represent and communicate the WWP mission, vision, and values, and the impact of WWP programs, in public forums and at events.
• Stay current on internal communications, engagement, marketing, and nonprofit industry trends, and apply best practices to continuously improve campaign effectiveness.
• Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.

Qualifications

• Seven years of progressive experience in integrated marketing, internal communications, audience engagement, or campaign management.
• Five years of experience using Salesforce Marketing Cloud or a similar marketing automation platform to develop, execute, and optimize multi-channel campaigns.
• Five years of experience leading cross-functional marketing, communications, or creative projects and initiatives.
• Five years of experience developing audience or member engagement strategies focused on relationship-building, participation, and retention.
• Three years of staff management experience.

Skills & Abilities

• Proven ability to lead integrated marketing campaign strategy and execution across multiple channels.
• Strong people leadership skills, with experience managing and mentoring senior-level marketing professionals.
• Demonstrated knowledge of campaign management systems, marketing automation platforms, and related tools.
• Demonstrated knowledge of CRM systems and marketing analytics tools, including Google Analytics.
• Strategic thinker with strong analytical skills and the ability to translate insights into actionable recommendations.
• Cheap confident communicator with exceptional written, verbal, and presentation skills, capable of influencing senior leaders and cross-functional partners.
• Strong interpersonal and collaboration skills, with a proven ability to build trust and lead complex initiatives across organizational boundaries.
• Exceptional organizational and prioritization skills, with the ability to manage multiple high-impact initiatives in a dynamic environment.
• Proficiency using Microsoft Office, including Word, Excel, Outlook, and PowerPoint.
• Demonstrated success delivering stakeholder-centered, mission-aligned marketing solutions.
• Unequivocal commitment to the highest standards of personal and business ethics and conduct.
• Mission-driven, guided by core values, and a pleasure to work with.